(BPT) - The latest buzz in the beauty world is all about CBD. Have you heard of it? Short for cannabidiol, CBD is grabbing headlines every day. Long known to be a beneficial ingredient for health and wellness, now it’s coming to the beauty industry.
Why is it grabbing headlines? Because of its anti-inflammatory, soothing and anti-aging properties, which make the oil an ideal solution to transform your beauty routine, from hair products to lotions to facial oils. And if you’re thinking, wait, cannabis? That’s marijuana, right? Wrong. Though CBD is found in cannabis, it is legal, it won’t get you high, and you will pass your drug test with flying colors. That’s because it does not contain THC, which is the ingredient in cannabis that produces the “high” effect.
Still confused? Don’t worry! We sat down with Kevin Wachs, the CEO and co-founder of Earthly Body, to look at some of the beauty areas where CBD is having the biggest impact.
Wachs was one of the first to identify the crop’s potential benefits and has launched several hemp-based brands over his vast career. Most recently, debuting EMERA CBD Haircare, the first line of haircare products made with 100 percent Non-GMO CBD oil. The line complements Earthly Body’s skin care brand, CBD Daily, to ensure your beauty bases are covered from head to toe.
Super skin care
We already know that inflammation can spell serious skin woes, but what you might not know is that CBD’s anti-inflammatory properties can do wonders to help soothe low-level irritation. The oil moisturizes and soothes skin thanks to the high levels of Omega 3, 6 and 9 fatty acids it contains. These acids deliver important nutrients to the skin while protecting against environmental and other daily stressors.
Additionally, this primary phytocannabinoid found in the cannabis plant has been shown to be effective in providing pain relief in targeted areas when applied topically. Naturally integrating with the body’s endocannabinoid system, which helps regulate homeostasis within the body, the oil works to soothe sore muscles and aches.
Happy hair
Earthly Body’s Emera CBD Haircare line is the first professional haircare line infused with CBD. This, along with other oils, is loaded with essential fatty acids so it helps to keep hair well hdyrated. By working with the body’s endocannabinoid system, it also helps to regulate hair loss and control dry hair and scalp conditions. In doing so, it encourages hair growth and promotes overall healthy hair.
“CBD promotes healthy hair growth and good scalp health and protects your hair from daily environmental stresses because it is antioxidant rich,” says Wachs. “It also strengthens your hair and reduces breakage thanks to the high levels of amino acids, and offers color protection thanks to tyrosine, too.”
In addition, due to its anti-inflammatory properties, it works to calm and nourish beneath the surface by deeply penetrating and conditioning in conjunction with a blend of ingredients like lemon grass, chamomile and Japanese matcha green tea.
The new look of beauty products
The beauty industry is constantly changing, and as new products and trends enter the market, CBD-related solutions are poised to dominate. If you're looking for a solution to dryness, soreness or nearly any beauty or wellness concern, CBD could be the answer.
To learn more, visit emerhaircare.com or cbddailyproducts.com.
