Markets

Local Corporation (NASDAQ: LOCM), a leading online local media company, today announced the beta release of its Spreebird Rewards program, in conjunction with its award-winning Spreebird Deals.

Spreebird Rewards is free to consumers and is designed to provide participating local merchants with more loyal customers, and greater customer insights. Like Spreebird Deals, Spreebird Rewards also provides funding for local schools and charities through Spreebird’s Community Rewards program.

Spreebird Rewards customers earn rewards every time they shop at participating merchants. Merchants simply swipe the customer’s Spreebird Rewards card on their existing POS terminal, or enter the phone number connected to the customer’s Spreebird Rewards account. Rewards points may be subsequently redeemed for Spreebird Deals, with additional redemption options planned.

The Spreebird Rewards program is designed to provide merchants with more revenue, as a merchant's customers will typically visit more frequently and spend more money under a rewards program. In addition, merchants will get significantly more empirical data on who their customers are plus when, where and how much they are spending – all information they need to manage and optimize their business, including how much they spend on marketing and where.

"Spreebird Rewards benefits everyone -- consumers earn valuable rewards, participating merchants drive incremental revenue, and local schools and charities benefit from incremental funding," said Malcolm Lewis, SVP and general manager, Spreebird.

“We’re excited to expand our customer acquisition and retention solution for local merchants while providing consumers with another reason to shop smarter and make a difference with Spreebird,” added Lewis.

Through its Community Rewards program, Spreebird gives back 10 percent of its deal profits to the school or charity selected by a consumer every time they buy. To date, Spreebird has donated more than $700,000, supporting everything from copy paper and school supplies to sports and after-school programs.

The Spreebird Rewards program is currently being offered in select markets with expansion plans during the year. The company is also planning to roll out a white label version of the program as part of its existing Business Solutions for SMBs later this year.

Visit the popular Spreebird Deals site at www.spreebird.com. Learn more about Spreebird’s merchant solutions at www.spreebird.com/merchants/overview.

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a local media company that specializes in connecting brick-and-mortar businesses with online customers using a variety of innovative digital marketing products including local rich media, local business and product search, mobile, SEO, web hosting, social media and daily deals. The company serves a million consumers a day on the flagship Local.com website, Spreebird.com and a network of over 1,000 regional media sites. To advertise, or for more information, visit: http://www.local.com/ or http://www.localcorporation.com.

Local Corporation is a registered trade name of Local.com Corporation.

Forward Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.