"Internet causes paradigm shift and new opportunity in the world of art impacting both galleries and artists"
PRLog - March 4, 2015 - SEATTLE -- Loren Salazar looks to the Internet to revive the Art World and online galleries benefiting art lovers and artists.
Just as the Internet has brought forth changes to many aspects of our lives, the Art World is still going through adjustments already adapted to other businesses by the likes of Apple (music & communications), Netflix (Movies & Television) and Amazon (all aspects of (shopping & entertainment).
http://www.youtube.com/watch?v=zBXvFZOtjBg
“The Fine Arts Gallery scene and art business took a major hit with the economic crash in 2008 from which it still has not recovered,” said Loren Salazar. “Galleries closed across many cities with the crash, some replaced by temporary "Pop up Galleries" while some simply did not recover,” Salazar lamented.
The Artists and Art Gallery relationships have been affected by the new realities of the Internet. One example of Fine Artists that is moving away from the standard gallery representation is life long, established, award winning NASA Artist Loren Salazar.
Salazar, a professional artist with lifelong representation by Fine Art Galleys is choosing exposure and sales over the Internet by aligning himself with online established galleries that are allowing him to reach tens of thousands of viewers and offer purchase prices of less than half of what was dictated by the realities of standard galleries normally charging 50% commissions.
“On the highest end of visual fine arts, standard gallery commissions of 50% are being challenged by established Hollywood and Madison Avenue talent agencies, who are now moving to represent big name gallery artists at their standard 10%,” said Mr. Salazar. “Big changes are in store for gallery/artist business models across the spectrum,” he added.
These changes allow established artists including Salazar to connect with vastly large numbers of viewers and buyers at a substantial saving in commissions. For the art lovers, this brings access to both prints and original art work, shipped directly to clients, fully guaranteed, at less than half of Gallery prices.
About Loren Salazar
Loren Salazar is a renowned artist with numerous awards in education, teaching, Emmy’s, album cover designs, and NASA affiliation. There are many thoughtful quotes about his work in newspapers.
Loren Salazar’s website: http://www.lorensalazar.com
Link to sales of original paintings: http://www.saatchiart.com/account/artworks/761654
Link to prints and reproductions: http://fineartamerica.com/profiles/loren-salazar.html
Link to NASA paintings: http://lorensalazar.com/salazar_099.htm
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Renowned Artist Loren Salazar Navigates his way in the new Art World brought on by the Economic Crash
March 04, 2015 at 11:58 AM EST
