Big Stage Entertainment Makes Consumers the Star of Partners' Digital Campaigns and Content with New Backstage Product

Big Stage Entertainment, Inc., a media technology company that lets consumers project themselves photo-realistically into the digital realm, has announced the availability of BackStage, which offers its 3-D face modeling technology to clients and partners to use in the creation of rich interactive experiences under their own brands. As the product’s first client, VIDiGREET is using BackStage to allow its members to send personalized video greetings containing their animated faces in photorealistic 3-D, directly from the VIDiGREET Web site.

By allowing customers to star in content, BackStage lets clients create branded media experiences and marketing campaigns that drive reach, relevance and engagement. Through BackStage, consumers create animated 3-D versions of themselves, called Big Stage @ctors, directly on the partner brand’s Web site. The @ctor can then be instantly accessorized with hairstyles, eyeglasses, shirts, hats, and more, and inserted into content such as video clips, commercials, trailers, games, motion comics and posters. The content can then be shared with friends, family and colleagues through email, embeds and social networking tools. BackStage integrations span a variety of platforms, including the Web, video games and mobile devices.

“As our first BackStage client, VIDiGREET helped us understand what partners need to offer our functionality, for new and creative ways to give video content an innovative edge,” said Phil Ressler, Big Stage Entertainment CEO. “With message and content clutter drowning out distinctive media, it’s harder than ever for brands to stand out from the noise. BackStage allows VIDIGREET to make their content and campaigns unforgettable by allowing consumers to put themselves directly into a sharable digital media experience.”

Catering to anyone with a sense of humor, VIDiGREET targets consumers seeking an alternative to traditional online greeting card services. VIDiGREET currently offers 13 greetings in its new Get Into It category that are powered by Big Stage Entertainment’s BackStage product. To send a Get Into It VIDiGREET, members simply upload one to three photos of themselves taken with a standard digital camera. BackStage then seamlessly converts these into a photorealistic, animated 3-D clone, called an @ctor, which is instantly projected into the selected VIDiGREET for viewing and sharing.

“Funny content is even funnier when you see someone you know at the heart of the joke, so offering personalization of VIDiGREETs using BackStage is a great way for us to deliver unique entertainment value to our members,” said Jeff Gorman, founder and president of VIDiGREET. “The Get Into It category is more interactive than anything we’ve ever offered and adds a whole new level of humor to our VIDiGREET content.”

About Big Stage Entertainment, Inc.

Big Stage Entertainment, Inc. is a media technology company that enables the projection of self into the digital realm. With Big Stage Entertainment products and services, accessible at BigStage.com, consumers can create a fully photorealistic, 3-D, animated @ctor to represent themselves in online communities and insert themselves in digital media, including video clips, flip movies and still images. Big Stage @ctors can also participate in games and entertainment on the Web and mobile handsets. At BigStage.com, anyone can generate a free, animated 3-D @ctor by uploading digital photos of their face for instant placement throughout the digital landscape. It’s The Digital You™.

Using Big Stage Entertainment’s BackStage product, business clients and partners can create interactive experiences under their own brands that allow consumers to create @ctors and engage with those brands through personalization of creative content and messaging via video games, mobile devices and on-location kiosks. Big Stage Entertainment’s B2B solutions are the premier vehicles for powering personalized, participative media. Headquartered in South Pasadena, CA, Big Stage Entertainment investors include Mission Ventures, Selby Ventures and Tech Coast Angels. For more information, please visit www.bigstage.com.

Legal Disclaimer: @ctor and BackStage are trademarks or registered trademarks of Big Stage Entertainment, Inc. All other trademarks or trade names mentioned are the property of their respective owners.