The site is essentially an investment engine. Seamless automatic deposits ensure that you drag cash over to your investment account every month and the UI is clean, readable, and eminently simple – a gauge tells you how much you’re investing in various buckets of stocks and bonds, and a built-in advisor tells you where to keep your money in order to reach a certain goal.
Betterment is slowly rolling out improvements to the interface and site and we talked to CEO Jon Stein about the Disrupt bump, how his employees had to take service calls in the audience, and the stratospheric growth of the company. He said that it took them a year to reach $10 million and less than a year to quadruple the money under their management.
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