| American Eagle Outfitters, Inc. | (NY: AEO) |
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May 24, 2013
American Eagle (NYSE: AEO) is a mall-based apparel and accessories retailer that sells its own brands of products throughout the U.S. and Canada. AEO operates two different chains (American Eagle Outfitters and aerie) that target 15 - 25 year old customers. Its original third operation (Martin + OSA) was shut down in FY2010.[1] The overwhelming majority of AEO's sales come from its namesake American Eagle operations.
In order to enter new markets, AEO has also entered into a partnership with an international retail operator to open stores in the Middle East. This decision has the added benefit of reducing the effects of U.S. economic cycles on AEO's bottom line. However, recent rising commodity prices have negatively affected AEO's costs.
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- Company Overview
- Business Segments
- Company Growth
- Fiscal 2010 (ended on January 29, 2011)
- Trends and Forces
- AEO is Limited in Their Ability to Anticipate and Respond to Changing Consumer Preferences and Fashion Trends
- American Eagle Beginning to Expand Internationally
- Increases in Commodity Prices Will Raise Clothing Retailer Prices
- Competition
- References