Global A2P SMS Market Expected to Reach USD 70.32 Billion in 2020

Albany, NY -- (ReleaseWire) -- 12/17/2014 -- The global A2P SMS market was valued at USD 53.07 billion in 2013 and is expected to reach USD 70.32 billion by 2020, growing at a CAGR of 4.2% from 2014 to 2020. The growth of A2P SMS market is primarily driven by the increasing number of mobile subscribers. A2P SMS are currently used for various applications such as updating end-user with campaign perks, location-based opportunities, first-hand/breaking news, promoting brands, polling contest, and transactional messages by major industry verticals such as banking, financial services and insurance (BFSI), entertainment, tourism, retail, marketing, healthcare and media.