PBTEEN TO OPEN STORE IN TYSONS CORNER CENTER

PBteen, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, today announced the opening of its PBteen store at Tysons Corner Center in McLean, VA. PBteen joins its sister brands, Pottery Barn and Pottery Barn Kids, and opens Friday, June 27 at 10:00 a.m. This will be the 17th PBteen location and the second combined Pottery Barn, Pottery Barn Kids, and PBteen store in the United States. To celebrate, the first 250 customers to visit PBteen on opening day will receive a free gift and a chance to win one of four PBteen gift cards valued at $250.

PBteen debuts store at Tysons Corner Center in McLean, VA. PBteen offers beautiful, expertly crafted furniture, accessories, lighting, rugs and window treatments designed for the teen in your family. (Photo: Business Wire)

The PBteen store will open with its fall 2014 collection, including items from the brand’s exclusive collaboration with Zio Ziegler, an internationally recognized artist known for his bold, over-sized graffiti-style murals in major cities around the world. The Zio Ziegler for PBteen collection takes the best of his signature street style and fine art background and re-imagines it for home furnishings, décor and gear. Ziegler’s artistic philosophy and passion to make art accessible are translated into a collection of bedding, rugs, wall décor, decorative accessories and gear in colors and patterns that make a room pop with personality.

Just in time to get a jump start on back-to-school shopping, both the PBteen and Pottery Barn Kids stores will showcase a colorful assortment of gear, including backpacks, lunch totes and accessories. The new 2014 PBdorm collection will also be highlighted in-store, featuring a variety of XL twin sheets, task lighting, storage solutions, decorative accessories and more to create the ultimate home away from home. It’s all designed to help teens create a room that reflects their personal style.

The PBteen store will be anchored around PBteen Design Lab, where teens and their parents can engage with the brand and its products by digitally creating a personalized room. Using drag and drop technology, teens can experiment with different room configurations and color combinations to quickly see their designs come to life on a television screen overhead. When teens and their parents visit the new PBteen store, they can expect a customizable shopping experience with on-site design specialists available to help teens choose their favorite patterns and styles to create their own distinct bedrooms and lounge spaces. Products available at PBteen.com can be ordered through the store and shipped directly to the customer for ease of shopping.

“We’re excited that PBteen is joining Pottery Barn and Pottery Barn Kids at our new Tysons Corner Center location,” said Sandra Stangl, President, Pottery Barn Brands. “We’ve found success in bringing the brands together at retail areas in other cities, and now customers at Tysons Corner Center can conveniently experience PBteen just in time to gear up for back-to-school.”

Pottery Barn Kids will feature Design Studio, a resource for parents and parents-to-be looking for advice and inspiration to create their dream nursery, kid’s bedroom, play and study spaces. Offering complimentary expert advice on everything from room design to party planning tips, customers can consult with Design Specialists in-store or make an in-home appointment. Pottery Barn Kids is also introducing in-store monogramming services at the new location. Just in time for back-to-school, customers can monogram backpacks, lunch bags and more to get kids ready for school. Pottery Barn Kids first opened at Tysons Corner Center in 2001 and Pottery Barn followed in 2007. Pottery Barn Kids and PBteen will join Pottery Barn at its current location in Tysons Corner Center.

Store Location:

Pottery Barn, Pottery Barn Kids and PBteen
Tysons Corner Center (across from Macy’s on the ground level)
McLean, VA 22102
Store Hours: Monday - Saturday 10:00 a.m. – 9:30 p.m., Sunday 11:00 a.m. – 7:00 p.m.

Grand Opening Details:

Friday, June 27, 2014

• PBteen: The first 250 customers to visit the PBteen store on opening day will receive a free PBteen back sack, plus four lucky winners will find a surprise PBteen gift card for $250 inside their bag.
• Pottery Barn Kids: Appearance from Clancy the bear with mini-plush Clancy and balloon giveaway. While supplies last; giveaway begins at 10 a.m.

Saturday, June 28, 2014

• PBteen: Live DJ, 10:00 a.m. – 8:00 p.m.
• Pottery Barn Kids: Super Hero Celebration – kids are invited to visit dressed as their favorite super hero. Children can create their own super hero masks and take home an exclusive activity guide. Parents will enjoy 20 percent off all super hero products (excluding books)

Sunday, June 29, 2014

• Pottery Barn Kids: Children’s face painter, 1:00 p.m. – 3:00 p.m.

ABOUT PBTEEN

PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. This collection includes XL twin sheets, lighting, seating, storage bins and organization solutions, and other accessories designed to help teens turn their dorm room into their ultimate home away from home. PBteen products are available through direct mail catalogs, e-commerce site PBteen.com and at seventeen U.S. retail stores. PBteen currently offers international shipping to customers worldwide. The PBteen e-commerce site features Wishlist and StyleHouse, a special section with design tools, a room planner, free downloads, a music player, and a design library with decorating tips. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest, Instagram and its blog PBteen ♥. Additionally, PBdorm has a dedicated Facebook, Pinterest and Instagram presence, as well as a blog Style Major. PBteen is headquartered in San Francisco, California.

ABOUT POTTERY BARN KIDS

Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in January 1999 and quickly became a premier retailer for children’s home furnishings and decorative accessories. Pottery Barn Kids offers exclusive designs that create kid-friendly, stylish and innovative spaces for the nursery, bedroom and playroom. Pottery Barn Kids operates 83 company-owned stores in the United States, Canada and Australia, offers international shipping to customers worldwide and has an unaffiliated franchisee that operates 12 stores in the Middle East. Pottery Barn Kids is headquartered in San Francisco, California.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and wedding registry), Pottery Barn Kids (kids’ furniture and baby registry), PBteen (girls’ bedding and boys’ bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories), Rejuvenation (lighting and hardware) and Mark and Graham (personalized gifts and gifts for the home) – are marketed through e-commerce websites, direct mail catalogs and 589 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide and has an unaffiliated franchisee that operates 27 stores in the Middle East.

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