Goldman Sachs downgraded Urban Outfitters Inc. (Nasdaq: URBN) from a Buy rating to a Neutral rating and lowered its price target from $44 to $31 while Morgan Stanley downgraded the company from an Overweight rating to an Equal Weight rating. Janney Capital Markets downgraded the retailer from a Buy rating to a Neutral rating. The stock price plunged $4.73 to $29.83.