09/30/2014 (press release: sheiladanzig) // Sheila Danzig
Let’s face it, people are desensitized to advertisements. The reader scrolls past them everyday while checking email and social media, and looks past them on the pages of newspapers and magazines, and during commercial breaks the viewer either fast forwards, flips the channel or goes to do something else. A business can easily run ads but this will not that business from the crowd. Appearing in the news will.
In an recent informal survey conducted by marketing consultant Sheila Danzig, every single respondent answered they would absolutely select restaurant, business, or professional featured in the news than one they saw on an advertisement.
News Source: http://www.WiredPRNews.com