Authority figures and experts in a specialist field usually receive additional business opportunities, claims Consultonomics. The firm offers their guide for entrepreneurs on how to become an expert in their field, to reap these benefits.

LIMERICK, IRELAND, October 25, 2014 /24-7PressRelease/ -- Irish direct marketing and sales firm, Consultonomics believes that being considered an expert or becoming an authority figure in an industry can open several doors for higher paying jobs and other business opportunities like speaking engagement that can grow a business and fuel even more success for the individual.

Consultonomics is an outsourced sales and direct marketing firm based in Limerick, Ireland. The firm work closely alongside their clients to develop honest and accurate campaigns that are a representation of their brand and products. Consultonomics then take these campaigns directly to the target consumer using face-to-face marketing methods that help build a strong rapport with the consumer. Using this one-to-one method of marketing allows for the firm to build strong, personalised business relationships between the clients' brand and the consumer which helps to improve customer acquisition, brand loyalty and brand awareness.

Consultonomics have become industry leaders in Ireland and they believe that this is down to their numerous business achievements over the years. The firm believes that any business achievement will lead to another if the hard work is persistent. By acquiring a strong customer base and offering a leading level of customer service, Consultonomics have become an authority figure in the marketing industry.

Due to this, the firm have decided to release a handy guide for entrepreneurs aiming to become an expert in a specific field:

Become an advocate and educator for customers
To become an authority figure it is important to become both an educator and an advocate for consumers. As an educator, work hard to communicate with customers on a regular basis. This could be personally hosting seminars to educate or just posting regular tips online.

Micro-specialise
Don't try to please everyone. Specifically focus on a small group of possible prospects that the brand is most likely to appeal to. This approach will help with understanding the market better and will see the brand become experts in appealing to and pleasing that smaller scope of customers.

Write article for news sites
Make a conscious effort to write articles discussing the area of expertise. Send them in to newspapers and trade journals along with other professional publications; doing this will give content to back up the authority status. Commit to regular content for a variation of outlets, as it helps build up a personal brand faster.

Write a book using problem-solution format
Another way to cement the expert status is to take what has been the most read or best received article and explore them further. Keep in mind the book doesn't have to be long. In fact, for some readers shorter is often better. However, this book format will give professionals the opportunity to really explore a problem and offer up their solution, which will give an instant authority status.

Start Speaking
Public speaking can be scary for many people but giving speeches or hosting seminars is a great way to present oneself as an authority in a chosen field. Speaking alongside other well-known speakers will offer a good-sized audience and allow for a different perspective on whichever topic.

Get interview on radio shows and podcast
Podcasts are a niche driven industry, making them an ideal way to get a message across to a large amount of people. To get on a radio show or podcast, contact the host. Contact information can often be found on the show's website or social media platforms.

Use trust triggers
After being a guest on a radio show, speaking alongside a reputable speaker or having work published by a trusted outlet, sharing those experiences can be used as a way to build trust. Once consumers generate trust, professionals are then able to develop their authority status.

About Consultonomics: http://www.consultonomics.ie/#section-about

Consultonomics is an outsourced sales firm specialising in a unique form of direct marketing. The firm aims to offer their clients a high ROI using this personalised form of face-to-face marketing.

Follow @Consultonomics on Twitter and 'Like' them on Facebook.

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