RevMob Mobile Ad Network Announces New CEO to Lead Technology Focus

RevMob, a leading mobile ad platform for global publishers, developers and advertisers, today announced the appointment of Pedro Jahara as its new CEO.

Previously RevMob’s Chief Marketing Officer, Jahara is leading a renewed focus on best-in-class technology for the firm, including hiring top performers from leading engineering schools to enhance software functionalities on an ongoing basis, upgrading servers to enable higher traffic volumes and performance, and strengthening customer service and support.

“RevMob is a company founded by a developer, and we want to maintain this developer side in our DNA,” said Jahara. “We believed that only with a team of extraordinary people could we develop cutting-edge technology that would significantly increase our value to the market.”

“These major investments will allow us to continue to deliver even higher eCPMs, highly responsive service and support, and exceptional results for publishers and developers around the world,” Jahara said. “Stay tuned, there are more good things to come.”

Prior to joining RevMob, Jahara served as a consultant at Bain & Company, one of the world's leading business consulting firms.

RevMob recently released a new SDK featuring Rich Media capabilities for iOS and Android devices, enabling the integration of a variety of mobile ad imagery, on-screen movement and interactive elements that capture the user’s attention for better conversion rates.

RevMob entered the U.S. market in 2011 with more than 10,000 publisher partnerships, an advanced campaign-targeting algorithm that recommends apps on a per-user basis, the ability to charge per download, and a 99.9 percent fill-rate in every country. Offering higher-than-average CPIs, the company supports the iOS App Store, Google Play and Amazon Appstore, and allows advertisers to target by country, device, connection speed, OS version or app category.

About RevMob

RevMob provides a mobile ad platform for global publishers, developers and advertisers. Headquartered in Sao Palo, Brazil, the company provides its publishers with eCPMs significantly above the industry average through a unique algorithm with a simple SDK implementation. For more information please visit https://www.revmobmobileadnetwork.com/.