Well, well, well, it appears that the rich, to paraphrase F. Scott Fitzgerald, are not all that different from you and me [italics mine]: 

"Most Wealthy Americans Think US Is Still in Recession" (CNBC)

Wealthier Americans aren't very optimistic about the economic recovery, with a surprising 63 percent saying the US is still in a recession, according to a new poll.

Some 55 percent think the economy won’t fully recover until 2013 or later, and 14 percent say the recession won’t end at all.

The results come from the January 2012 survey by Ipsos Mendelsohn Affluent Barometer, which studies the lifestyles, spending patterns and media habits of today’s affluent Americans. Ipsos defines affluent adults as those who have household income of $100,000 or more.

No doubt that also explains the demand for services like this: