The 3rd Linyi Mall International Buyers Conference for the Belt and Road Initiative recently opened in Linyi, Shandong. The event featured 17 specialized sessions, attracting a large number of domestic and international buyers. Among them, the 11 sessions hosted by Lanshan District welcomed over 2,000 international buyers on the first day alone.
“The area has numerous markets, a wide variety of goods, low prices, and excellent services for accommodation, dining, and transportation. I’ve found products I like and am preparing for further negotiations,” said an Indonesian businessman at the Juncai Foreign Trade Integrated Service Product Selection Center, highlighting the appeal of Lanshan District to international buyers.
As the core area of the Linyi Mall, Lanshan District boasts the largest market cluster in China and serves as a logistics hub connecting goods to the world. Currently, the district is home to 100 specialized wholesale markets, offering over 6 million types of goods across 27 major categories, covering both production and daily necessities. With more than 3,000 domestic distribution routes, it connects all county-level cities and major ports across China, offering logistics prices approximately 30% lower than the national average.
In recent years, Lanshan District has seized major policy opportunities, such as being designated as a national logistics hub city, a city for strengthening the supply chain in comprehensive national freight hubs, a pilot for national market procurement trade, a comprehensive pilot zone for cross-border e-commerce, and a comprehensive pilot zone for the Belt and Road Initiative. The district has focused on internationalization, digitalization, cultural tourism, and industrialization, promoting integrated development of “commerce, warehousing, logistics, and parks” to accelerate the transformation and upgrading of the market and enhance the preference for “Linyi Mall · China Fair.”
As a hub for emerging business models, Lanshan District currently hosts 47 e-commerce parks, 22 MCN agencies, and 3 national e-commerce demonstration bases, making it the largest live-streaming e-commerce base in northern China. Emerging digital platforms represented by local enterprises such as Xinminghui and Depth Digital Technology are growing rapidly.
Since the beginning of this year, Lanshan District has adhered to a “two-pronged approach,” vigorously implementing the “Hundred Groups and Thousand Enterprises · Mall Going Global” initiative. Key projects include fostering foreign trade entities, promoting international exchanges and cooperation, enhancing international logistics, empowering digital trade, and optimizing the foreign trade ecosystem.
As one of the three major assembly centers for the China-Europe and Asia freight trains in Shandong Province, goods from Lanshan District can reach Europe, Central Asia, and Southeast Asia via port cities, radiating to over 20 countries and regions along the Belt and Road. Currently, six companies in the district have obtained TIR international road transport permits, opening international logistics routes to Russia, Kyrgyzstan, Kazakhstan, and other countries. The district has established 32 overseas markets (warehouses) and border warehouses, nurtured 1,000 foreign trade entities, and exports goods to more than 190 countries and regions.
