Eugène Wolf joins iconica as CRO and co-founder to scale an AI-native, platform-first transformation model across EMEA, North America, and beyond.

(PRUnderground) May 6th, 2025

iconica — the enterprise transformation platform built to turn bold visions into iconic outcomes — today welcomes Eugène Wolf as CRO and co-founder.

Wolf joins as iconica scales its model across EMEA, North America, and beyond — backed by fresh investment and growing demand for a new kind of systems integrator: AI-native, platform-first, and built to move fast.

A proven transformation leader, Wolf played a foundational role in bringing ServiceNow to Europe and has spent decades building category-defining businesses across the enterprise technology landscape. His leadership history includes roles as CEO of 2E2 Consulting, CEO of Logicalis SMC, Managing Director of DXC Technology’s ServiceNow business unit, and most recently, MD EMEA at Thirdera — one of the largest pure-play ServiceNow consultancies in the world.

“Eugène is more than a revenue leader – He’s a lighthouse for bold talents and industry pioneers” said Thomas Gouy, co-founder of iconica.

“He’s helped define how transformation happens in Europe — and now he’s here to help redefine it.” shared Michel Regueiro, co-founder.

As CRO, Wolf will lead Iconica’s global growth strategy — integrating the company’s expert strategy unit (iconica Alpha) and digital sourcing platform (iconica Marketplace) into a unified, outcome-driven experience for enterprise clients.

“The transformation space is bloated, fragmented, and overdue for change,” said Wolf. “iconica isn’t fixing it with another deck — it’s fixing it with a system. We’re building the next-generation GSI — not a consultancy, a platform. One built around AI, delivery velocity, and deep expertise. I’m here to scale it.”

Wolf’s arrival marks a bold new chapter for iconica — reinforcing its commitment to platform-native transformation, execution that lands, and trusted partnerships across workflows, AI, and data.

About Iconica

iconica is the enterprise transformation platform that turns bold visions into iconic outcomes.

Built for the next wave of innovation, we bring deep expertise across workflows, AI, and data to help enterprises simplify complexity and accelerate meaningful change.

Through our curated expert network and seamless service experience powered by the iconica Marketplace, we empower ambitious organizations to lead transformation with clarity and confidence — because at Iconica, we make change bloom.

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Original Press Release.