Mike Marko with IM Consultant Services in Cincinnati, Ohio, has posted a new blog post about why business owners should use Twitter for your business. Marko states that his new post will educate entrepreneurs and online marketers about the importance of Twitter in online marketing.
According to him, social media platforms like Twitter are quickly becoming the main marketing tools for many businesses. One of the main reasons for this is that social media has many features that can help companies reach their desired customers.
But with so many platforms to choose from, many wonder why entrepreneurs and online marketers use Twitter. Mike Marko answers this in his blog post. He says that Twitter can expose companies’ products and services to a wide range of possible customers in real-time. This social platform serves as a bridge for brands to use in communicating with their target audience. Marko points out that it’s not only useful for personal networking and socialization. Twitter has a wide range of uses and benefits for businesses as well.
This is something Marko strives to prove in his latest blog post. It shows the value of Twitter to people doing online marketing. Marko lists specific reasons why entrepreneurs and online marketers should add this social media platform to their online marketing campaign.
Mike Marko’s blog post about the importance of using Twitter for business first discusses the value Twitter can bring when it comes to communication. According to Marko, Twitter connects business owners to their target audience easily. Twitter deals with instant communication, can be used to answer inquiries, and can serve as an instrument for customer care service for your business.
Marko says that “communicating with a potential customer after they’ve engaged with your account is a great start in building a relationship. This can help you get loyal customers or improve your products and services.” He follows up by saying that interaction plays a huge part in the success of an online marketing campaign on the platform. Without it, being on Twitter would just be a waste of time and effort.
Apart from that, Marko’s new blog post talks about how Twitter can be used to spy on competitors. Spying on competitors can give businesses a competitive edge. It allows them to counter or make a better marketing strategy to get the attention of their target audience, says Marko.
In addition to that, Marko notes that a business owner can do competitor research on Twitter without spending a dime. Twitter is a free social media platform. Anyone can use it as long they have an Internet connection. Business owners can check their competitors’ accounts on it anytime they want to as well.
“Usually, business pages on Twitter are open to the public,” Marko observes. “Their tweets are visible to anyone. That makes keeping an eye on competitors simple.”
But apart from spying, Twitter can also offer free marketing. Mike Marko said specific details about this in his blog post. He says, “All you need to do is compose tweets that are interesting and relevant enough to entice users to try your product or services.”
However, he still warns entrepreneurs and online marketers to keep their marketing tweets at a minimum. According to him, posting too many promotional tweets discourages potential customers. People aren’t using Twitter to be advertised to, they are using it to communicate. Marko says that’s what brands should do as well. They need to communicate with their audiences and form relationships with them.
Marko adds that Twitter is still a social media platform despite its usefulness for marketing a business. He also talks about the benefits of creating a community around your business on Twitter. He says that building a community on Twitter can give a brand improved online visibility. That’s because the chances of getting more retweets, favorites, and mentions will subsequently increase. Getting more engagement can make a brand more visible to even potential customers on the network.
Most importantly, Marko says in the blog post that Twitter can increase sales. According to him, using Twitter for business can be beneficial because 50% of Twitter users purchase products from businesses they follow on Twitter. Also, 60% of Twitter users have said that they are likely to make a purchase on Twitter or recommend a business to their friends via the network.
Marko’s blog post about the advantages of Twitter for business can be found on his website. Those interested can know more about how to use Twitter for online marketing by checking out his other posts. He regularly publishes content about SEO and social media marketing on MikeMarko.com. Going through his articles, visitors can gather expert tips and tricks for marketing a business on Facebook, Twitter, Instagram, or LinkedIn.
People can also get personal tips or advice from him by going to his website and getting in touch with him there. He offers a free 30-60 minute consultation for business owners seeking digital marketing assistance. During the consultation, he’ll give you strategies that can work specifically for business. To get more information about this and the rest of Marko’s services, interested parties can visit the contact page of the IM Consultant Services website or call them by phone.
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For more information about IM Consultant Services, contact the company here:
IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451 Cincinnati, OH 45262
