Macy’s Among the First to Launch New Brand Page on Facebook with New Cover Photo and Timeline Features
Posted on February 29, 2012 at 09:15 AM EST
Today in conjunction with fMC, a Facebook event for marketers, Macy’s (NYSE: M) unveiled the launch of its new Facebook® Page. As one of the first retail brands to shift to Facebook’s new Page format, Macy’s will share the colorful history of its brand, as well as the company’s current news and initiatives, through the more visual and dynamic storytelling of Page timeline.
Macy's is among the first retail brands to shift to Facebook's new Page format, a dynamic timeline to communicate over 150 years of the retailer's iconic history. (Photo: Business Wire)
“Storytelling is such an intrinsic part of Macy’s DNA, and Macy’s Facebook Page allows us to give our fans a platform where they can share their own stories and memories about their experiences at Macy’s – whether shopping for a special outfit, visiting Santa or watching Macy’s Thanksgiving Day Parade with family,” says Martine Reardon, chief marketing officer of Macy’s.
Fans and visitors to Macy’s Facebook Page will notice the following changes: oversized visual cover photo with larger visuals for tabs, Friend Activity featuring what your friends are saying about Macy’s, larger stories (highlights a photo or video album with a doublewide image), pin posts (keeps a post at the top of Macy’s Page for seven days), and a milestones photo and content timeline with key moments in Macy’s over 150-year history.
With more than 4.5 million fans, Macy’s Facebook Page can be found at facebook.com/macys.
For Macy’s media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.
Facebook® is a registered trademark of Facebook, Inc.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50186456&lang=en
Holly Thomas, 646-429-5250
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