Why "Pure Style" ETFs Matter: Examining Growth (RPG) and Value (RPV)

Innovation in the ETF industry over the years has spawned dozens upon dozens of products that deliver access to corners of the investment universe that were simply out-of-reach to the masses just a few year earlier. While the roster of niche and hyper-targeted products continues to grow, it’s worth moving the spotlight back onto funds that are considered more of the “building block” type; that is to say, there’s plenty of index-based ETFs that deliver exposure to core asset classes and popular investment styles that are worth re-examining.