On April 29, JMR Graphics, nationwide bus wraps manufacturer, releases a statement commenting on an article published by Milwaukee's Journal Sentinel that discusses how viral video advertising is being embraced by a number of big-time brands.
According to the article, Charmin, Pepsi Max, and Dove are some the big name companies that have jumped on the viral video bandwagon and created mass buzz with their recent advertisements. Charmin's ad has just hit over one million YouTube views.
The ad shows its infamous blue bear mascot coming out of the bathroom, breaking out in a dance routine to Sir Mix-a-Lot's 1992 classic "Baby Got Back." The bear continues on to freestyle dance, showcasing well-known moves like the "worm." Then the bear's wife walks in on him with a perplexed look on her face. "Some toilet paper," the commercial claims, "just leaves you feeling better."
Other recent viral video advertisements have been equally as successful. Dove recently released a video ad, creating buzz that spread like wildfire across the Internet. It shows a forensic artist, who had previously worked with the San Jose PD, drawing sketches of women without previously looking at them. One sketch is based on how the women describe and view themselves and another based on how a stranger they talked with quickly described them. The ad was designed to send the message that women should be "less critical of how they look and instead appreciate the good things about themselves." The commercial ends with the message "You are more beautiful than you think."
TJ Pannell, a representative from JMR Graphics, a nationwide bus wraps manufacturer, knows exactly what makes advertisements like this so successful. "These types of ads generate positive emotions and arouse emotional connections between the viewers and the brands. It creates brand awareness and brand loyalty."
JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.
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