Omniture Extends Real-Time Personalization and Optimization to iPhone Applications

Mobile World Congress 2010

Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today announced that it is extending online optimization capabilities to native iPhone applications.

Omniture Test&Target now provides marketers with the ability to better personalize and improve effectiveness and performance of iPhone applications with the Test&Target standard optimization functionality such as A/B and multivariate testing, dynamic content targeting and audience segmentation. This new feature allows developers and marketers to remotely modify the content and user experience of their iPhone applications in real-time, directly from the Test&Target online console. Countless opportunities exist for ongoing iPhone application optimization, for example: the testing and fine tuning of registration and lead generation forms and ecommerce checkout flows, in addition to dynamic content targeting to distinct audience segments by affinity and prior application activity for increased relevance. Continuous improvements to these areas can decrease abandonment and increase conversion and engagement with the rapidly growing number of iPhone application users.

"We rely on Test&Target as the best-of-breed solution for real-time dynamic testing and targeting on our Web site and we are extremely pleased to learn that the solution is now also available for the iPhone,” said Scott Jensen, interactive marketing director, Extra Space Storage, the second largest operator of self storage in the U.S. “Mobile is an increasingly important area for us as more and more of our customers are finding it very convenient to access Extra Space services while on-the-go. We are committed to creating relevant and engaging experiences for our customers, regardless of the device or medium they choose to engage with us.”

“A tremendous opportunity exists for developers and marketers to differentiate their applications and improve their performance and profitability through testing, targeting and ongoing optimization,” said Brett Error, vice president and general manager, product and technology, Omniture Business Unit. “Applying these optimization strategies to native applications for devices like the iPhone and Blackberry will help marketers constantly adjust and target their mobile applications on-the-fly for greater relevance and engagement, which reduces customer churn and increases return on investment.”

Later this year, Omniture will further extend Test&Target optimization capabilities to native Blackberry applications.

Test&Target for the iPhone is available via download within the Test&Target application.

About Omniture, an Adobe company

Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their Web sites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Omniture, the Omniture logo and Omniture® Test&Target are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.