Omniture Announces Mobile Video Measurement Capability

Mobile World Congress 2010

Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today announced the immediate availability of a new mobile video measurement capability within Omniture SiteCatalyst, which now allows customers to measure video hosted on mobile optimized Web sites and video embedded in mobile iPhone applications.

SiteCatalyst customers can add mobile channel reporting into their current video measurement strategies, allowing them to gather insight about the following:

• The impact of the mobile channel on the overall video distribution and monetization strategy.
• The differences in video campaign effectiveness on mobile Web sites and in iPhone applications.
• How user interaction with video drives customer conversion on mobile sites and in iPhone applications.

“As consumers continue to respond well to online video, more and more companies want to understand how best to leverage video to create a more engaging mobile application or mobile Web site,” said Matt Langie, director of product marketing, Omniture Business Unit. “This new mobile video measurement capability within SiteCatalyst gives marketers the insight they need to know which mobile video strategies are working and which need to be optimized to create better experiences for their consumers and to increase their appeal to advertisers with a measurable, optimized mobile video channel.”

Additional information about Omniture’s mobile video measurement, including code and supporting documentation, is available within SiteCatalyst or by contacting your account manager.

About Omniture, an Adobe company

Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their Web sites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Omniture, the Omniture logo and Omniture SiteCatalyst are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.