Largest Internet Company in Latin America Selects Omniture SiteCatalyst

Omniture, an Adobe company (NASDAQ: ADBE) and a leading provider of online business optimization software, today announced that Terra Networks — Latin America’s largest Internet company — has selected Omniture SiteCatalyst to measure the effectiveness of the company’s multi-channel digital media platform. With Omniture, Terra will be measuring audience engagement across online video, music, news and mobile content from one central measurement platform — helping to increase advertising potential for a Web platform that receives 1 billion page views per month.

Prior to Omniture, Terra Networks had 12 different systems of measurement. The company was looking for a solution that would help them to make more data-driven decisions. Omniture was selected for its reputation of service and its ability to gather and analyze data across multiple digital channels. Besides SiteCatalyst, Terra Networks is creating its own intelligent business department to fully utilize the data.

“Our company has quickly realized that if we have meaningful data we can trust, we can sell advertising space more effectively,” said Paulo Silva, commercial director, Terra Latin America. “With SiteCatalyst, we can give advertisers performance information about certain content, allowing us to better monetize our advertising opportunities by helping advertisers know where and when their ads will perform the best.”

With Omniture, Terra Networks will now be able to:

• Measure online video/music usage across 18 countries in Latin America.
• Leverage one measurement platform to coordinate online and offline marketing and advertising strategies.
• Measure the effectiveness of news content displayed on the company’s Web sites.
• Use the same dashboards across the organization to demonstrate the performance of multiple digital channels.
• Measure the effectiveness of its mobile presence, helping Terra Networks to better understand how to advertise to users of different devices.
• Optimize Terra Networks’ investments in digital marketing.

Omniture SiteCatalyst is part of the Omniture Online Marketing Suite, an integrated portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Channel Analytics and is built on an Open Business Analytics Platform.

About Terra Networks

Terra Networks is the largest Internet company in Latin America, with diversified content from news to TV broadcast, music, mobile platforms, Web advertisement expertise, offering interactivity tools, all combined in a single place with the most relevant professional and amateur content. The site (www.terra.com, in the US) has local content in over 18 countries, receiving around 70 million unique visitors per month, more than 12 million unique users on Terra TV, an average of 90 million streaming per month and a portfolio of more than 280 thousand videos.

About Omniture, an Adobe company

Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their Web sites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Omniture, the Omniture logo, Omniture SiteCatalyst and the Omniture Online Marketing Suite are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.