Barnes & Noble Offers Free $50 Gift Card with Any NOOK™ eBook Reader Purchase

Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, announced a special promotion that offers a free $50 Barnes & Noble gift card with any NOOK eBook Reader purchase to help dad, grad or any book lover get their eBook library off to a great start.

With its immersive, enjoyable eReading experience, great design and features, NOOK is the perfect gift for dads, graduates and anyone who loves to read. Beginning today through the end of June, Barnes & Noble will immediately provide a free $50 Barnes & Noble gift card with all $259 purchases of NOOK at Barnes & Noble and Best Buy stores across the country, www.nook.com and www.bestbuy.com. Recipients can instantly stock up on their favorite digital reads, choosing from more than one million eBooks, magazines and newspapers in the expansive Barnes & Noble eBookstore, and they can sample eBooks for free. More information on this promotion is available at the NOOK counter at Barnes & Noble stores or www.nook.com.

A stylish designer accessory is another great gift idea for dads, grads and NOOK customers who want to show their style this summer. Customers can choose from a range of classic and colorful accessories designed exclusively for NOOK by renowned designers kate spade new york, Jack Spade, Jonathan Adler, Tahari and others.

“Customers new to NOOK will love the wonderful reading experience on their award-winning eBook Reader,” said Sasha Norkin, Vice President, Acquisition Marketing for Barnes & Noble.com. “With this exciting offer, they’ll also get a jumpstart on building their digital library, using their free $50 Barnes & Noble gift card to choose from a vast catalog of eBooks, periodicals and our beautiful accessories line. It’s the perfect way to kick off a summer of great reading anytime, anywhere.”

About NOOK™, by Barnes & Noble

NOOK marries innovative technology and sleek minimalist design with access to the Barnes & Noble eBookstore of more than one million eBooks, newspapers and magazines. NOOK's color touch screen for navigation along with a best-in-class E Ink display offer an immersive, enjoyable eReading experience. It offers both free 3G wireless and Wi-Fi, and is the first to offer digital lending for a wide selection of eBooks through its LendMe™ technology. In Barnes & Noble stores, NOOK customers can access free Wi-Fi connectivity, enjoy the beta Read In Store feature to browse many complete eBooks for free, and the More In Store program, which offers free, exclusive content and special promotions. NOOK is available for $259 in Barnes & Noble stores, www.nook.com and at Best Buy stores and www.bestbuy.com.

To learn more and experience NOOK, visit www.nook.com. Follow our eBooks and other updates on www.twitter.com/NOOKBN and www.facebook.com/NOOKBN for information on NOOK updates, new eBook releases, Free Friday eBooks and more.

ABOUT BARNES & NOBLE, INC.

Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 723 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 639 college bookstores serving nearly 4 million students and over 250,000 faculty members at colleges and universities across the United States. Barnes & Noble is the nation’s top bookseller brand for the seventh year in a row, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features more than one million titles in its eBookstore (www.bn.com/ebooks). Barnes & Noble customers can buy and read eBooks on the widest range of platforms, including NOOKTM by Barnes & Noble, eBook Readers from partner companies, and hundreds of the most popular mobile and computing devices using free BN eReader software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.

NOOKTM is a trademark of Barnes & Noble, Inc.

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