Lilly Loves B & N: Barnes & Noble Introduces Summer Collaboration For NOOK™ With the Legendary Palm Beach Design House Lilly Pulitzer®

Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced its new designer collaboration with Lilly Pulitzer for accessories for its popular NOOK, the most full-featured dedicated eBook Reader. The company is putting a new twist on beach bag essentials with limited edition accessories in iconic Lilly Pulitzer designs and prints. The first time partnership will include totes and cases for the award winning NOOK 3G and the brand new NOOK Wi-Fi eBook Readers. Customers now have even greater choices on how to personalize their NOOKs with style, capturing the fun, chic and relaxed essence of the summer season with easy access to their favorite summer reads any time, any place, anywhere.

“We are thrilled to announce our partnership with Lilly Pulitzer on NOOK accessories. Lilly Pulitzer is a legendary brand which is instantly recognizable by the iconic bright and whimsical prints Lilly has become famous for,” said Christine Best, merchandising & product development director for Barnes & Noble Digital Accessories. “The aesthetic and direction of the look takes customers to a happy, colorful and festive place, just as the Barnes & Noble eBook Reader gives customers a world of stories to transport them, that are accessible with the touch of a finger.”

“We were absolutely delighted to work with our friends at Barnes & Noble on this colorful capsule of totes and NOOK covers that will transport your summer reading from Palm Beach to Palm Springs,” said Janie Schoenborn, fashion director, Lilly Pulitzer. “Enjoy, and please judge your NOOK by its cover!”

Lilly Pulitzer for NOOK Product Details:

• Totes for NOOK- These delightful Lilly Pulitzer printed totes will brighten up your summer reading. They have plenty of room for all of your essentials and are printed on durable material with a PVC inner lining and rugged braided cotton handles. A removable pouch keeps your NOOK safe and sound. Available in two iconic Lilly prints, Secret Garden and Buena Vista, these totes are available in select Barnes & Noble stores and online at www.nook.com/lilly for $69.95 beginning today.

• Covers for NOOK- For on-the-go style, protect your NOOK with limited edition cases from Lilly Pulitzer. Each case features a Lilly Pulitzer plaque on the front, plus a unique Lilly print on the interior. Available in gold snake embossed ($59.95), Secret Garden ($49.95) and Buena Vista ($49.95), these cases will be available for pre-order online at www.nook.com/lilly beginning July 12, 2010 and in select Barnes & Noble stores beginning August 5, 2010.

About NOOK™ from Barnes & Noble

The most full-featured dedicated eBook Readers on the market, Barnes & Noble’s NOOK family marries innovative technology and sleek minimalist design with access to the Barnes & Noble eBookstore of more than one million eBooks, newspapers and magazines. NOOK's color touch screen for navigation along with a best-in-class E Ink display offer an immersive, enjoyable eReading experience. NOOK 3G offers both free 3G wireless and Wi-Fi connectivity and NOOK Wi-Fi features Wi-Fi connectivity. Barnes & Noble is the only company to offer digital lending for a wide selection of eBooks through its LendMe™ technology available on all NOOK devices. In Barnes & Noble stores, NOOK 3G and NOOK Wi-Fi customers can access free Wi-Fi connectivity, enjoy the beta Read In Store™ feature to browse many complete eBooks for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Both NOOK models offer consumers great value with NOOK 3G available for $199 in Barnes & Noble stores and www.nook.com, and NOOK Wi-Fi online for $149. NOOK 3G is also available at Best Buy stores and www.bestbuy.com and NOOK Wi-Fi can be ordered at www.bestbuy.com. To learn more and experience NOOK eBook Readers, visit www.nook.com. Follow our eBooks and other updates on www.twitter.com/eBooksBN and www.facebook.com/NOOKBN for information on NOOK updates, new eBook releases, Free Friday eBooks and more.

Wi-Fi® is a registered trademark of the Wi-Fi Alliance.

AT&T Wi-Fi requires Wi-Fi enabled device. Other restrictions apply. See www.attwifi.com for additional services, details and locations.

ABOUT BARNES & NOBLE, INC.

Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 723 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 639 college bookstores serving nearly four million students and over 250,000 faculty members at colleges and universities across the United States. Barnes & Noble is the nation’s top bookseller brand for the seventh year in a row, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features more than one million titles in its eBookstore (www.bn.com/ebooks). Barnes & Noble customers can buy and read eBooks on the widest range of platforms, including NOOKTM by Barnes & Noble, eBook Readers from partner companies, and hundreds of the most popular mobile and computing devices using free BN eReader software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.

NOOKTM is a trademark of Barnes & Noble, Inc.

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ABOUT LILLY PULITZER

Lilly Pulitzer provides apparel and sleepwear for women, apparel for children and men, accessories including eyewear, shoes, handbags, jewelry, belts and gifts, fragrance, and stationery. It all started with a juice stand and a simple shift dress that showcased a colorful print intended to hide fruit juice stains while looking fabulous. The dress became such an instant hit, Lilly stopped selling juice and started selling dresses. More information on products, distribution and the Lilly story is available at www.lillypulitzer.com

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