Barnes & Noble Announces Award-Winning NOOK™ eBook Reader Will Be Sold at Walmart

Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced its award-winning NOOK eBook Reader will be sold in 2,500 Walmart stores (NYSE: WMT) and online at www.walmart.com. The popular NOOK devices are expected to arrive on Walmart shelves beginning as soon as October 24, in advance of the holiday shopping season.

The NOOK eBook Readers will be prominently featured as the premier eBook Reader in the consumer electronics area. Many Walmart stores will feature a NOOK-branded eReading area where shoppers can see and touch a demonstration device.

Walmart will offer both great choice and value with two NOOK by Barnes & Noble eBook Reader models -- NOOK 3G, which offers free AT&T 3G wireless and Wi-Fi connectivity, as well as NOOK Wi-Fi, a Wi-Fi only model. Both offer a crisp, paper-like E Ink display for reading and a beautiful color touch screen for navigation, and access to shop the Barnes & Noble expansive eBookstore with more than one million eBooks, magazines and newspapers, most available for $9.99 or less and more than half a million free titles. Digital content from Barnes & Noble is downloaded wirelessly in seconds. NOOK devices are also the only to offer sharing of eBooks with friends through Barnes & Noble’s breakthrough LendMe™ technology.

“Sales of NOOK devices continue to exceed our expectations, and we are thrilled to be able to partner with Walmart, one of the world’s greatest retailers, to expand the distribution of our award-winning NOOK eBook Reader,” said Chris Peifer, Vice President, Digital Business Development at Barnes & Noble. “Walmart’s millions of shoppers will have an easy and convenient way to try NOOK devices in many stores and to learn why NOOK is the most full-featured eReading device on the market, and the perfect gift solution for anyone who loves to read.”

ABOUT BARNES & NOBLE, INC.

Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller and a Fortune 500 company, operates 717 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 633 college bookstores serving nearly 4 million students and faculty members at colleges and universities across the United States. Barnes & Noble is the nation's top bookseller brand for the seventh year in a row, as determined by a combination of the brand's performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than one million titles in its eBookstore (www.bn.com/ebooks). Through Barnes & Noble’s NOOKTM eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook Readers, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.

NOOK™ and LendMe™ are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

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SAFE HARBOR

This press release contains “forward-looking statements.” Barnes & Noble is including this statement for the express purpose of availing itself of the protections of the safe harbor provided by the Private Securities Litigation Reform Act of 1995 with respect to all such forward-looking statements. These forward-looking statements are based on currently available information and represent the beliefs of the management of the company. These statements are subject to risks and uncertainties that could cause actual results to differ materially. These risks include, but are not limited to, general economic and market conditions, decreased consumer demand for the company’s products, possible disruptions in the company’s computer systems, telephone systems or supply chain, possible risks associated with data privacy and information security, possible work stoppages or increases in labor costs, possible increases in shipping rates or interruptions in shipping service, effects of competition, possible disruptions or delays in the opening of new stores or the inability to obtain suitable sites for new stores, higher than anticipated store closing or relocation costs, higher interest rates, the performance of the company’s online, digital and other initiatives, the performance and successful integration of acquired businesses, the success of the company’s strategic investments, unanticipated increases in merchandise, component or occupancy costs, unanticipated adverse litigation results or effects, the results or effects of any governmental review of the company’s stock option practices, product and component shortages, and other factors which may be outside of the company’s control. Please refer to the company’s annual, quarterly and periodic reports on file with the SEC for a more detailed discussion of these and other risks that could cause results to differ materially. The company assumes no obligation to update or revise any forward-looking statements.