MasterCard and Amazon.com Present the 2010 Holiday Toy List

Amazon.com, Inc. (NASDAQ:AMZN) today unveiled the annual 2010 Holiday Toy List (www.amazon.com/holidaytoylist), where customers can find this season’s hottest toys, video games, sporting goods, electronics, music, movies and books for kids. New this year, customers can get FREE Two-Day Shipping, or a $10 credit towards a future purchase for Amazon Prime members, when they use a MasterCard to purchase $75 or more in eligible items from the Holiday Toy List. Visit www.amazon.com/htl-promo for details.

“At Amazon we are focused on making holiday shopping simple and cost effective for parents, friends and family members,” said Sarah Wood, director of the Toy & Games Store for Amazon.com. “We know saving money is very important to our customers, and now when they use their MasterCard to purchase select items from the Holiday Toy List they can get faster shipping at no additional cost.”

The Holiday Toy List features unique navigation tools that allow customers to quickly narrow and expand search results. Simply sort by “bestselling,” “price” or “average customer review,” then simultaneously filter by age, category, gender, price range, discount and brand.

Customers will find products that are sure to top kids’ wish lists from leading brands like Barbie, Disney, Fisher-Price, Leapfrog, LEGO , Nintendo, Melissa & Doug and Razor. With most products in the Holiday Toy List eligible for FREE Super Saver Shipping and Amazon Prime, customers will find great value and convenience in shopping at Amazon.com this holiday.

Products Amazon.com expects to be among customer favorites include:

1. Fisher-Price Imaginext BIGFOOT the Monster $86.99 (Frustration-Free Packaging)
2. Scrabble Flash Cubes $22.22
3. Barbie Video Girl Doll $44.99
4. FurReal GoGo My Walkin' Pup $49.99
5. Hasbro Family Game Night 3 $37.99
6. Fisher-Price Sing-A-Ma-Jigs $18.99
7. Hyper Dash Extreme $19.73
8. LeapFrog Leapster Explorer Learning Game System $52.66
9. Fisher-Price iXL 6-in-1 Learning System $67.91
10. Razor Rip-Rider 360 Drifting Ride-On $85.05
11. Beyblade Metal Fusion Super Vortex Battle Set $21.49
12. Tonka Interactive Rumblin Chuck $27.99
13. Celestron 21024 FirstScope Telescope $34.99
14. Harry Potter: A $23.07 (available Nov. 16, 2010)
15. Radio Flyer Tailspin Trike, Red $89.99
16. Toy Story 3 (Four-Disc Blu-ray/DVD Combo + Digital Copy) $24.99 (available Nov. 2, 2010)
17. Zoobles ZBL Zoobles Gift Pack (Version 2) $24.99
18. Loopz Game $25.99
19. LEGO Hogwarts $29.46
20. Kidz Bop 18 $10.99
21. Skip Hop Treetop Friends Hug and Hide Owl Activity Toy $16.88 (available Nov. 21, 2010)
22. PlayStation Move Starter Bundle $99.99
23. Huffy Green Machine $99.99
24. Starcaster by Fender Mini Strat Electric Guitar Starter Pack, Black $129.99
25. Nintendo DSi XL Red Bundle with Mario Kart $179.99 (available Nov. 7, 2010)

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time this release was sent; however, they may differ from those you see when you visit Amazon.com or the Amazon.com Holiday Toy List at www.amazon.com/holidaytoylist.

About Amazon

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.