Price Check by Amazon App Now Available for iPhone

(NASDAQ: AMZN) – Amazon.com today announced a new price comparison app for the iPhone that provides customers the easiest way yet to compare in-store prices with the low prices from Amazon.com and other online merchants. Across all categories of products – from toys to consumer electronics – customers can use the app to scan a barcode, snap a picture, or say or type a product name to receive instant prices for that item from Amazon.com and other online merchants. Customers will then have the ability to, with one-click, purchase the item and have it delivered directly to their doorstep.

“This app makes it incredibly easy to quickly compare prices on millions of items before making a purchase,” said Sam Hall, director of Amazon Mobile. “We’ve worked hard to have low prices at Amazon, and we like it when customers comparison shop so they know they’re getting a good deal. We hope this app will empower customers to shop with confidence this holiday and any other day.”

With Price Check by Amazon for iPhone, shoppers can price check four ways:

• Scan a barcode: Amazon’s barcode scanner will match an item and provide pricing from Amazon.com and other online merchants in seconds.
• Snap a picture: Snap a photo and instantly match the picture to books, DVDs, CDs and video games, with more categories added every day.
• Say the product name: Speak the name of a product to return accurate product matches and pricing from Amazon.com and other online merchants.
• Type your search: Type the product name to retrieve instant matches.

Using Price Check by Amazon is fast and simple. For example, a customer may be shopping for a toy in a toy store and decide to compare the in-store price of the item to Amazon.com and other online merchants using Price Check. The customer scans the barcode on the toy and within seconds, the app displays prices sorted from lowest to highest. When available, the results show the Amazon.com price – with eligibility for FREE Super Saver Shipping or FREE Two-Day Shipping with Amazon Prime – and prices from Amazon.com’s other online merchants. The customer can then decide whether to purchase the toy in the store or make a purchase directly through the app using Amazon.com’s secure checkout, for delivery directly to their doorstep.

Price Check by Amazon includes prices on millions of products – from books to HDTVs to baby strollers – from Amazon.com and other online merchants. The app also includes access to Amazon’s popular shopping features, such as customer reviews; sharing via Twitter, Facebook, text message or e-mail link; and immediate purchasing using 1-Click ordering and Amazon Prime.

The Price Check by Amazon App for iPhone is available for free on the iPhone App Store at www.itunes.com/appstore.

For more information, please visit: http://www.amazon.com/pricecheck.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.