Super Bowl ads top $1.7 billion in 10 years: study By: MarketWatch January 17, 2012 at 13:50 PM EST Network-TV advertising during the NFL’s title game hit $228 million last year in what was the most-watched program in U.S. history. Read More >> Related Stocks: Anheuser-Busch Inbev S.A. ADR Coca-Cola Company Comcast Corp Gannett Co General Motors PepsiCo Walt Disney