NEW YORK, NY -- (Marketwire) -- 02/10/12 -- Worldwide online advertising revenues continue to skyrocket as the worst of the recession fades and businesses begin to spend again. In the United States advertising revenues have hit new highs, reaching $7.88 billion in Q3 2011, representing a 2.7% increase from the previous peak in Q2 2011, according to the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US). "Even with a softened economy, digital advertising is making tremendous gains," says PwC US partner David Silverman. Five Star Equities examines investing opportunities in the Computer Services industry and provides equity research on Baidu, Inc. (NASDAQ: BIDU) and Google, Inc. (NASDAQ: GOOG). Access to the full company reports can be found at:
In China, a recent report from Beijing-based market research firm iResearch states that China's online advertising revenue exceeded newsprint advertising revenue for the first time ever, with more advertisers looking toward Web media platforms in areas such as search engines, along with e-commerce and video websites.
Chinese Internet advertising generated 51.19 billion yuan ($8.11 billion) in 2011, while newsprint advertising brought in 45.36 billion yuan, iResearch said, a trend it predicted would continue in 2012.
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Baidu, Inc. offers a Chinese language search platform on its Website, Baidu.com; and a Japanese language search platform on its Website, Baidu.jp. Last month the company reported that it will set up a new center for international operations in southern China, stepping up efforts to add overseas users and revenue. International expansion is an "important way" for Baidu to drive future growth, Chief Executive Officer Robin Li said.
Google continues to dismiss claims that it abandoned its operations in China. Daniel Alegre, president of the company's Asia-Pacific operations, recently told Bloomberg that its business in China is growing and "continues to thrive" amid demand for advertising services. "There's a misconception that Google has left China. We never left China and we continue to believe in the market. It's a very vibrant internet market," Alegre explains.
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