Kellogg's® Celebrates How U.S. Olympic Athletes Get Their Starts: Campaign Showcases That "From Great Starts Come Great Things™"
When Others Applaud the Finish, We Celebrate the Start with Team Kellogg's™

BATTLE CREEK, Mich., April 18, 2012 /PRNewswire/ --

Highlights

  • Team Kellogg's athletes' inspiring start stories at Kelloggs.com/teamusa mark 100-day countdown to the Olympic Games.
  • When the world is focused on the finish, Kellogg's champions the start for all the potential it embodies.
  • Nutrition web videos feature tips from Kellogg and USOC nutritionists and hosted by four-time medalist Summer Sanders.
  • Look for Kellogg's cereal boxes featuring Team Kellogg's roster of athletes before, during and after the Games.

To mark the 100-day countdown to the London 2012 Olympic and Paralympic Games, Kellogg Company, an official sponsor of the United States Olympic Committee, today unveiled a campaign that celebrates how U.S. Olympians get their starts.  When the world is focused on the finish, Kellogg's® champions the start for all the potential it embodies.  At Kelloggs.com/teamusa, fans can watch a series of moving "Start Story" videos that follow the inspirational journey of each of the eight Team Kellogg's™ athletes and how they first got their start. These web videos kick off Kellogg's campaign – 'From Great Starts Come Great Things™' – designed to engage Americans in celebrating the importance of "the start" in creating the potential for great days, every day.

"It's inspiring to see how all these great athletes got their start, from two-time Olympic gold medalist Kerri Walsh to U.S. Olympic hopeful and table tennis player Michael Landers," said Doug VanDeVelde, senior vice president of Morning Foods, Kellogg Company. "These Team Kellogg's athletes remind all of us that each day is filled with the potential to achieve your goals when you start it off right."

Team Kellogg's Start Stories

Kellogg's created exclusive videos of all eight Team Kellogg's athletes, detailing their individual start stories in recognition that there is no destination without a beginning. The videos can be viewed on a unique web destination, Kelloggs.com/teamusa, which serves as a hub for fans to experience inspiring, behind-the-scenes glimpses of the lives of these eight world-class athletes and uncover the nutrition routines that fuel their journeys to the Olympic Games.

"Kellogg's cereals have been at the start of my day since I was a kid and now even as I grow older, breakfast is the most important meal of my day," said Team Kellogg's athlete and three-time Olympic medalist in swimming, Rebecca Soni.  "That's why I am excited to be a part of Kellogg's 'From Great Starts Come Great Things' campaign and to help share my story in the hope of inspiring others to achieve their full potential."

Team Kellogg's  roster of elite athletes includes Michael Landers (table tennis), Dwight Phillips (track and field), Summer Sanders (swimming legend), Rebecca Soni (swimming), Casey Tibbs (Paralympic track and field), Juan Agudelo (soccer), Kerri Walsh (beach volleyball) and Jordyn Wieber (gymnastics).

Other ways to engage with Team Kellogg's include:

  • Team Kellogg's Athletes on Kellogg's  Cereal Packaging each Team Kellogg's athlete will be spotlighted on special-edition cereal boxes beginning before, during and after the Olympic Games to rally fans behind Team USA athletes and emphasize the importance of a great breakfast.
  • Facebook Well Wishes – fans can share well wishes and words of encouragement to Team Kellogg's athletes to help them get off to their best start.  
  • U.S. Olympic Team Nutrition Videos – exclusive nutritional video series, highlighting tips from Kellogg and USOC nutritionists including the importance of starting every day with a good breakfast.

Kellogg's has been helping people start their day right for more than 100 years and chose to partner with these athletes because they are proof that a great start to every day is a critical component to success. Kellogg has been a long standing partner of the USOC dating as far back as 1976. 

To learn more on how Team Kellogg's athletes got their starts and uncover your own potential, visit Kelloggs.com/teamusa and connect with us on Facebook at www.facebook.com/Kelloggs, and Twitter at www.twitter.com/Kelloggs_US.

About the USOC

The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games.  In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. For more information, visit TeamUSA.org.

About Kellogg Company

Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of snacks and frozen foods. Every day, our well-loved brands - produced in 17 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®,  Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit www.kelloggcompany.com.

SOURCE Kellogg Company

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