NEW YORK, NY -- (Marketwire) -- 04/18/12 -- Investment opinion highlighting Coca-Cola Company (NYSE: KO), PepsiCo, Inc. (NYSE: PEP), Kraft Foods Inc. (NYSE: KFT), and Stevia First Corp. (OTCBB: STVF). In a move by some of the largest food and beverage makers in the world to reduce calorie intake in the UK, Coca-Cola (NYSE: KO), Pepsi (NYSE: PEP), Kraft (NYSE: KFT) and a host of other companies have pledged to cut 5 billion calories from the nations daily diet. Pepsi (NYSE: PEP) is the first of the collective of companies to announce a stevia based vitamin water drink aimed at health-conscious consumers. (http://bit.ly/HVRcBp)
As the UK launches this effort to reduce calorie content in foods, similar to First Lady Michelle Obama's campaign against childhood obesity, the road could be paved for increased Stevia usage in the US. In an article from BeverageDaily.com, PepsiCo marketing director Amanda Thomson states that "Stevia delivers a great naturally sweet taste without the calories of sugar -- our research found that purchase, taste and overall appeal of the drink are just as high with stevia extract included instead of sugar."
Approval of stevia in the UK and the US has been a tremendous boost to companies like Stevia First Corp. (OTCBB: STVF) who is looking to establish a vertically integrated stevia enterprise in the US with a focus on seed and tissue propagation, plant breeding and cultivation. The company has recently broken ground on its headquarters in the heart of California's Central Valley, one of the most productive agricultural regions in the world. Stevia First Corp. is developing capabilities for controlling the quality of stevia from soil to sale, which will help differentiate the company from high-cost producers overseas, with plans to greatly expand acreage of stevia planting in the Central Valley through acquisition or leasing of new land and alliances with local farmers. For more information visit www.steviafirst.com.
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