Target® Corp. (NYSE:TGT) has partnered with Marvel Entertainment, LLC to bring merchandise from “Marvel’s The Avengers” to its guests, allowing fans across the country to gear up for the theatrical release on May 4, 2012.
Target is now offering an assortment of “Marvel’s The Avengers”-themed toys, clothing, bedding and a selection of Marvel Super Hero movies in stores and online at Target.com/Avengers. Toys include Captain America’s Blast Shield, Thor’s Thunder Hammer and Lego® sets featuring favorite characters and movie scenes. There will also be themed t-shirts, backpacks, shoes, sheets, pillows and throws. Target also will stock shelves with Marvel Super Hero films: “Iron Man,” “Iron Man 2,” “Captain America,” “Thor,” “The Incredible Hulk” and several other animated features.
“Target has been taken over by an all-star team of ‘Avengers’ Super Heroes,” said Casey Carl, Target’s senior vice president. “We’re excited to offer fun movie-themed merchandise at great prices to fans across the country.”
Store Marketing Experience
Mixing action and entertainment with shopping, Target is featuring an in-store marketing experience where guests can follow the Hulk’s massive, tile-crushing footprints down the aisles or look up as he comes “crashing” through the ceiling. And, in the spirit of the movie, Target’s commercial for its “Marvel’s The Avengers” promotion features four children who are transformed into Super Heroes during a trip to Target.
“Through our partnership with Target, fans will find everything they need for the ultimate Super Hero experience,” said Mark Rhodes, senior vice president of North American Retail Development at Marvel Entertainment “It’s another way we’re bringing the all-star ‘Avengers’ excitement to fans across the country.”
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,764 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.
For more information, visit Target.com/Pressroom.
About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.
About Marvel’s The Avengers
Marvel Studios presents “Marvel’s The Avengers” – the team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.
Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgård and Samuel L. Jackson as Nick Fury, directed by Joss Whedon, from a story by Zak Penn and Joss Whedon with screenplay by Joss Whedon, “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when “Marvel’s The Avengers” assemble in summer 2012.
“Marvel’s The Avengers” is presented by Marvel Studios in association with Paramount Pictures. The film is being produced by Marvel Studios’ President Kevin Feige and executive produced by Alan Fine, Jon Favreau, Stan Lee, Louis D’Esposito, Patricia Whitcher, Victoria Alonso and Jeremy Latcham. The film releases May 4, 2012, and is distributed by Walt Disney Studios Motion Pictures.
Erica Julkowski, 612-761-6641
on behalf of Marvel Entertainment, DKC
Callie Burrows, 212-981-5209
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