London, Oct 22, 2012 - (ACN Newswire) - The Eurobest Advertiser of the Year award is presented to advertisers born out of Europe who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies.
This year the prestigious Advertiser of the Year award will be presented to Volkswagen, the brand that has won the most awards throughout Eurobest's 25 year history.
Since the launch of Eurobest awards in 1988, Volkwagen has been honoured over 150 times, with its ads winning awards across different categories created by agencies in a number of different European countries. Its record breaking 11 Eurobest Grands Prix wins are:
- 1998: TV/Cinema, Lamppost, BMP DDB London- 1999: Outdoor, Shoe-Westbourne, Shoe-Paddington, Shoe-Weymouth, Shoe-Writtle, Shoe-Guadix, BMP DDB London- 1999: TV/Cinema, Parking, Shopping, Bridge, Courier, Result DDB Amstelveen- 1999: Print, Wedding, BMP DDB London- 2003: Outdoor, Cops, DDB London- 2007: Media, Schlaemmer's Quest, DDB Paris- 2008: Print, Product Recall, DDB Amsterdam- 2008: TV/Cinema, Dog, DDB London- 2010: Print, Terminator, Toy Story, Speed, Gremlins, King Kong, Back to the Future, DDB London- 2010: Outdoor, The Fun Theory, DDB Stockholm- 2011: Outdoor, The Winter Adjusted Offer, DDB Stockholm
"Volkswagen is a brand associated with some of the greatest ad slogans in the world - such as 'Think Small', 'Drivers Wanted', 'Built to Protect' - and some of the most powerful pieces of advertising. Creativity and innovation are at the very heart of its products and marketing efforts. A worthy recipient of the honour, not only do we congratulate Volkswagen for its past achievements, but as we look to the future, we anticipate seeing more outstanding and inspirational award-winning work," says Philip Thomas, CEO of Eurobest and Lions Festivals.
The award will be presented to Volkswagen during the Eurobest Awards on 30 November in Lisbon. Collecting the accolade will be Giovanni Perosino, who was appointed Volkswagen's Head of Marketing Communications in September 2010. Commenting on the award, Giovanni says, "It is an honour to receive this award. We are very proud to see that the Volkswagen tone and style is unique, consistent and relevant and can inspire people all around the world with its humanity and twinkle in the eye."
Founded in 1937, Volkswagen, which means 'people's car' in German, is one of the world's leading automobile manufacturers and the largest carmaker in Europe, producing the much loved Beetle, Golf and Passat. Volkswagen started advertising in 1959 when it hired the then little known, New York advertising agency, Doyle Dane Bernbach (DDB). The creative team was headed by the legendary Helmut Krone, who pioneered the idea of simplicity in print advertisements. Over the years Volkswagen advertising has continued to be at the forefront of creative leadership.
For information on Eurobest or to register to attend, please go to www.eurobest.com. Eurobest will take place from 28-30 November in Lisbon, Portugal.
About Eurobest - The European Festival of Creativity
Launched in 1988, Eurobest is Europe's leading annual awards competition for creative excellence in the categories of TV/Cinema, Print, Outdoor, Radio, Craft, Interactive, Media, Direct, Sales Promotion, Design, PR, Integrated, Branded Content & Entertainment, and Mobile advertising. Since 2008, the awards, which are judged by Europe's top creatives, form part of a two-and-a-half day Festival themed to identify and engage specific topics that are relevant to the European market. The festival, attended by more than 1300 delegates in 2011, has previously been held in Stockholm, Amsterdam, Hamburg and Lisbon. Eurobest is organised by Lions Festivals. www.eurobest.com.
Source: Eurobest - The European Festival of Creativity
Contact:
Amanda Benfell PR & Press Manager, Eurobest Tel: +44-20-7728 4034 E-mail: amandab@canneslions.com URL: http://www.eurobest.com
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