A New York Mom Outsmarts Coke And Pepsi With A Cool Marketing Idea
By:
Forbes Real Time
Posted on February 11, 2013 at 15:37 PM EST
New York City is about to crack down on soda but parents still face a challenge: weaning their children of the sugary stuff. Awareness of childhood obesity is just beginning, and the statistics are troubling: one in three children are obese and this generation of children is expected to have a shorter lifespan than their parents.
New York City is about to crack down on soda but parents still face a challenge: weaning their children of the sugary stuff. Awareness of childhood obesity is just beginning, and the statistics are troubling: one in three children are obese and this generation of children is expected to have a shorter lifespan than their parents.
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