This is Your Network on Instagram – Avvasi Highlights the Impact of Facebook’s Instagram Videos

Avvasi Inc., the world’s only vendor of QoE-driven video management and monetization solutions is first to highlight the impact of Facebook’s (Nasdaq: FB) Instagram video launch on mobile networks. Avvasi’s Q-VUE is the industry-leading mobile video Quality of Experience (QoE) measurement tool and is deployed at several tier-1 mobile operators globally. Q-VUE was able to immediately measure and report the surge of videos resulting from the launch of the video feature on Instagram and Facebook.

The impact on mobile networks is significant as the total number of video sessions observed has doubled since service launch, with Instagram now accounting for over 30% of the total OTT video, instantaneously passing Google’s (Nasdaq: GOOG) YouTube and Twitter’s Vine. Furthermore, in some networks, the service launch has negatively impacted the overall quality of video delivered, due to the sudden increase in traffic and network congestion.

Thanks to Avvasi’s video measurement and management technology, Q-VUE and Q-SRV equipped networks benefited from early alert detection and were able to immediately measure and manage the surge in video traffic to mitigate the impact on their overall customer video experience.

“It is amazing to observe the impact that a new video service can have on a network overnight,” said Mate Prgin, President and CEO of Avvasi. “Avvasi technology enables service providers to detect, analyze and monetize mobile OTT video in real time. When a new OTT video service can bring a network to its knees in seconds, it is crucial for operators to have the tools to measure, manage and improve the video experience. Avvasi is committed to helping carriers control and monetize the OTT video opportunity.”

For more information about Avvasi or to download a copy of our recent white paper prepared by Yankee Group entitled “Monetizing Mobile Video: MNOs Get Back in the Value Chain”: www.avvasi.com/request/.

About Avvasi Inc.

Avvasi enables QoE-driven measurement, improvement and monetization of the video experience, and is the industry reference in mobile video QoE measurement and OTT video experience management. Avvasi provides operators with the tools to become Video Service Providers, enabling profitable participation in the value chain for mobile video delivery. Service providers around the globe are deploying Avvasi’s solutions to measure, improve and monetize mobile video in their networks. To learn how, visit avvasi.com.

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