OBJE Works to Expand into Fast-Growing Gamification Industry

Even as Obscene Interactive, the gaming division of OBJ Enterprises (OTCBB: OBJE) nears the release of its debut games for mobile devices, the company is already working to dramatically expand its market reach. By applying game mechanics to corporate education and mobilization efforts, OBJE plans to expand into a gamification industry predicted to explode from $242 million in 2012 to $2.8 billion in 2016.

Gamification is the process of adding the fun aspects of video games—play, challenge and competition—to real-world business practices, from employee training to online marketing. Thanks to the power of consumer profiling and crowdsourcing, gamification allows companies to collect powerful customer data, solve complex business problems, engage users in education and stay relevant with an increasingly tech-obsessed public—all while providing end users with an enjoyable and addictive gaming experience.

“Many businesses from corporate giants to tiny startups are already onboard with the benefits of gamification, but don’t have the expertise necessary to create an engaging user experience that keeps users engaged,” said OBJE CEO Paul Watson. “Who better to assist them than a gaming company? Games that we’re currently developing, such as Creature Tavern, already rely on mechanics such as effective time management that could be of major use to businesses seeking to improve employee performance.

“We hope to soon provide clients with a marriage of advertising and game dynamics that keep customers coming back for more,” he added.

The company expects gamification to open a potentially lucrative new marketplace as it works to deliver a wide range of innovative gaming products for the Apple (NASDAQ: AAPL) App Store and Google (NASDAQ: GOOG) Play platforms alongside companies such as Glu Mobile Inc. (NASDAQ: GLUU) and DNA Dynamics, Inc. (NASDAQ: DNAD).

About Obscene Interactive

Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an emerging global developer of social gaming applications. OBJE’s cutting-edge technology platform enables its titles to be accessible to a broad audience of consumers all over the world, supporting multiple platforms for universal appeal. Obscene Interactive is focused on delivering the best in social gaming solutions to the mass market.

For investment information and performance data, please visit www.ObsceneInteractive.com/investors.html.

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