DISH, NCC Media 'Greatly' Extend Consumer Reach, Targeting for National, Local TV Advertisers

DISH (NASDAQ: DISH ) and NCC Media today announced the formation of a groundbreaking partnership that expands upon the cable industry's collaborative I+ initiative which links cable, satellite and telco companies' ad inventory. The agreement will combine ad impressions in over 3 million additional DISH subscriber homes with those of NCC owners Comcast,