Company Update: The Coca-Cola Company (NYSE:KO) – ‘Music Transcends Everything’: Coke Studio Fuses Genres and Cultures, Creates International Franchise

A few years ago, a producer at MTV India came across a YouTube clip of a 75-year-old Rajasthani singer named Sawan Khan crooning a hauntingly beautiful folk tune. A talent scout was . . . → Read More: Company Update: The Coca-Cola Company (NYSE:KO) – ‘Music Transcends Everything’: Coke Studio Fuses Genres and Cultures, Creates International Franchise Similar posts: Stock market seasonality mid-year update Second half of July tends to be negative about... Bailout World update Canada cuts rates by 3/4 percent The Bank of Canada... Boeing’s Double Top: Will the company continue to soar? Little attention has been paid to the companies who make...

The Coca-Cola Company (NYSE:KO) A few years
ago, a producer at MTV India came across a YouTube clip of a 75-year-old Rajasthani
singer named Sawan Khan crooning a hauntingly beautiful folk tune.

A talent
scout was dispatched to the remote village to approach the singer with an
offer: to appear on the newly launched Coke Studio@MTV, a live performance TV show celebrating
the country’s diverse musical heritage.

“When we got
him into the studio in Bombay, he initially told us he couldn’t sing because
he’d never … [visit site to read more]

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