Charmin Unveils Pillow Technology with Newly Designed Ultra Soft

Softness especially from toilet paper, should never be compromised. To highlight and celebrate America’s softest toilet paper, Charmin will transform the Hard Rock Cafe in Times Square, New York into the “Soft Rocks! Cafe.” The event showcases Charmin Ultra Soft, including the inspiration, creation, and technology behind Charmin’s most comforting design with new comfort cushions.

“At Charmin we regularly speak with consumers to get their perspective on our products. When we asked them about softness, they talked about their beds – the down comforters, fluffy pillows and Egyptian cotton sheets,” said Gregg Weaver, Senior Scientist in Family Care Research & Development at P&G. “We used that insight to develop our comfort cushions, which look and feel soft like pillows.”

Charmin is partnering with musician Kenny G who is known for his soothing, soft sounds. To kick-off the celebration of softness, Kenny G will treat crowds in Times Square with an impromptu concert outside the “Soft Rocks! Cafe.”

“I have built my career around bringing my fans softness through music,” said Kenny G. “I am excited to partner with Charmin to help people add more softness into every aspect of their daily lives.”

“Consumers have told us that softness is one of three top qualities they seek in a toilet paper,” said Weaver. “Strength and absorbency are the other two. At Charmin, we make sure to deliver a well-balanced product that meets all of our customer’s needs.”

Used by more residential plumbers than any other brand, Charmin offers a clog free or the purchase is free guarantee. Consumers can also use up to four times less toilet paper with Charmin versus the leading bargain brand.

To learn more, visit www.charmin.com, Facebook.com/Charmin or @Charmin.

About Charmin
Charmin has been America's most popular toilet paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin Sensitive - with gentle and soothing lotion with a touch of aloe & E; and Charmin Freshmates - flushable moist wipes. For more information on Charmin, visit http://www.charmin.com/.

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Hard Rock International
With a total of 180 venues in 56 countries, including 140 cafes, 19 hotels and 8 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, Anchorage and Siem Reap. New Hard Rock Hotel projects include Daytona Beach, Aruba, Abu Dhabi, Ibiza and Shenzhen and Haikou in China. And a new Hard Rock Casino project is in development in Hungary. For more information on Hard Rock International, visit www.hardrock.com.