Duly Noted: Why McDonald's is using Snapchat (Video)

When McDonald's (NYSE: MCD) announced it was teaming with Snapchat on a new advertising campaign that will culminate with the big reveal of a new sandwich, it seemed like an obvious play to reach younger potential customers, ones who use Snapchat in lieu of other, more established social networks such as Facebook (NASDAQ: FB) or Twitter (NYSE: TWTR)...