SeeThruEquity Initiates Research Coverage on Gilla Inc.

SeeThruEquity, a leading New York City based independent equity research and corporate access firm focused on smallcap and microcap public companies, today announced that it has initiated coverage on Gilla Inc. (OTCQB:GLLA), an e-cigarette company, with a target price of $0.57.

“Gilla operates in the rapidly growing e-cigarette market and offers a white label, turnkey e-cigarette solution to potential clients as well as a planned online subscription service to launch in the spring of 2014. We believe the company has a viable turnkey model and also that the online subscription model is a scalable and high margin business with significant recurring gross profit potential per subscriber,” stated Ajay Tandon, CEO of SeeThruEquity. Our analysis indicates a price target of $0.57 per share, which is detailed in our report.”

The report is available to SeeThruEquity Select Members on SeeThruEquity's website at http://www.seethruequity.com and can be directly accessed here: GLLA Initiation Report. SeeThruEquity is an approved equity research contributor on Thomson First Call, CapitalIQ, FactSet, and Zack’s. The report will also be available on these platforms.

Please review important disclosures on our website at www.seethruequity.com.

About SeeThruEquity

SeeThruEquity is an equity research and corporate access firm focused on companies with less than $1 billion in market capitalization. The research is not paid for and unbiased. We do not conduct any investment banking or commission based business. We are approved to contribute our research to Thomson Reuters One (First Call), CapitalIQ, FactSet, Zacks and distribute our research to our database of opt-in investors. We also contribute our estimates to Thomson Estimates, the leading estimates platform on Wall Street.

For more information visit www.seethruequity.com.

About Gilla Inc.

Gilla Inc. designs, markets and distributes electronic cigarettes ("e-cigarettes") and custom, turnkey e-cigarette solutions. E-cigarettes are replacements for traditional cigarettes allowing smokers to reproduce the smoking experience. E-cigarettes do not burn tobacco and are not smoking cessation devices. For more information please visit www.gillainc.com.