iTalkBB Achieves 10X Improvement in Customer On-Demand Video Streaming With Violin Memory All-Flash Array and All-Flash Appliance Solutions

Violin Memory®, Inc. (NYSE:VMEM), a leading provider of flash storage arrays and appliances delivering application solutions for the enterprise, was chosen by iTalkBB, a leader in the international telecommunications industry with more than 1 million customers worldwide, to improve customer experience with on-demand video streaming. iTalkBB leveraged its existing infrastructure investments, and with the addition of the Violin all-flash array and all-flash appliance solutions, improved its service levels by 10 times.

The on-demand portion of iTalkBB’s television product offering is one of its largest growth opportunities. iTalkBB customers can choose from up to 50TB of video on-demand content, with roughly 10 percent of it considered ’hot‘ content viewed by many customers simultaneously. Because of the challenge of predicting which content will be ‘hot’ at any given time, iTalkBB turned to the Violin Maestro™ appliance for a cost-effective solution to scale less-viewed ’cold‘ content while still servicing changes in demand.

“In addition to having a unique technology solution that met our requirements, Violin delivered an unprecedented level of customer service by helping us optimize our network switches, server environment, and video on-demand application configuration,” said Frank Landavazo, director of network operations at iTalkBB.

Before implementing the Violin Maestro all-flash appliance and Violin 6000 Series all-flash array, iTalkBB experienced latency during peak video on-demand periods of 300 milliseconds and risked not meeting customer service levels. The Maestro solution allowed iTalkBB to leverage its existing SAN, which included Oracle storage and Fujitsu server hardware, and dramatically increased the bandwidth to its most popular video content. Violin’s all-flash solution delivers 1 million IOPS and more than 6GB per second for iTalkBB, while automatically tiering data in real-time based on demand.

“Violin is all about delivering real solutions for real workloads. We are proud to help iTalkBB improve service levels for over 1 million customers with on-demand content,” said Eric Herzog, chief marketing officer at Violin Memory. “We have enabled iTalkBB with an architecture that allows them to scale cost-effectively, while delivering an excellent customer experience.”

Violin Memory and iTalkBB will be at the National Association of Broadcasters Convention (NAB), Booth #SU2206, from April 5-10 at the Las Vegas Convention Center.

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About Violin Memory, Inc.

Business in a Flash. Violin Memory transforms the speed of business with high performance, always available, low cost management of critical business information and applications. Violin’s All-Flash optimized solutions accelerate breakthrough CAPEX and OPEX savings for building the next generation data center. Violin’s Flash Fabric Architecture (FFA) speeds data delivery with chip-to-chassis performance optimization that achieves lower consistent latency and cost per transaction for Cloud, Enterprise and Virtualized mission-critical applications. Violin's All-Flash Arrays and Appliances, and enterprise data management software solutions enhance agility and mobility while revolutionizing datacenter economics. Founded in 2005, Violin Memory is headquartered in Santa Clara, California. For more information, visit www.violin-memory.com. Follow us on Twitter at twitter.com/violinmemory.

About iTalkBB Global Communications, Inc.

iTalkBB is a leader in the international telecommunications industry with more than 1 million customers globally. The two primary product lines are telephone via VoIP and delivering Chinese television programming to viewers around the world. VoIP: iTalkBB is a pioneer in the Voice over Internet Protocol (VoIP) revolution. Today, iTalkBB ranks among the Top 5 VoIP companies in North America. Its local number service can assign any customer's phone a local number from mainland China, Hong Kong, Taiwan, or South Korea, allowing friends and family to call them directly at this number without international calling charges. TV: iTalkBB Chinese TV provides popular live Chinese channels and on-demand movies and TV shows – all in high-definition catering to the entertainment needs of overseas Chinese consumers.

All Violin Memory news releases (financial, acquisitions, manufacturing, products, technology, etc.) are issued exclusively by Business Wire and are immediately thereafter posted on the company's external website, www.violin-memory.com. Violin, Violin Memory and the Violin Memory logo are trademarks of Violin Memory, Inc. in the U.S. and other countries. All other brand or product names used in this public announcement may be trademarks of their respective owners.