The Standard Introduces Teeth Whitening Benefit

Coverage for a popular cosmetic dental procedure is now available for brokers and employers interested in providing superior dental benefits to employees participating in The Standard’s‡ dental insurance policies.* A new teeth whitening benefit can now be added to the company’s wide range of dental insurance policies as an additional cost option.

“We heard from many of our clients and prospects that teeth whitening was important to their employees — especially those in professions that deal directly with clients or the public,” said Griff Bailey, second vice president, Dental, at The Standard. “Teeth whitening isn’t part of the usual employee benefit conversation, but with the increased interest shown by plan participants, it’s a great benefit for brokers and employers to consider when designing a dental plan.”

The teeth whitening coverage enables participants to receive treatment every two years. When eligible for treatment, a participant may choose between receiving a custom-fitted tray for bleaching upper and lower arches at home or a single in-office laser bleaching.

“Historically, teeth whitening has been considered a cosmetic procedure and not covered by insurance companies,” said Dr. Raymond Frye, DMD, founder of Bling Dental in Portland, Oregon. “It’s a fantastic advantage for patients that insurance companies are recognizing the value of covering a portion of professional whitening services. After all, feeling good about yourself can directly impact your overall health and well-being for the better.”

To learn more about the optional teeth whitening benefit, call the Employee Benefits Sales and Service Office for your area at 800.633.8575 or visit www.standard.com.

About The Standard

The Standard is a leading provider of financial products and services, including retirement plan products and services, group and individual disability insurance, group life and accidental death and dismemberment insurance, group dental and vision insurance, absence management services, individual annuities and investment advisory services. For more information about The Standard, visit www.standard.com.

Insurance products are offered by Standard Insurance Company of Portland, Oregon in all states except New York, where insurance products are offered by The Standard Life Insurance Company of New York of White Plains, New York.

‡The Standard is a marketing name for StanCorp Financial Group Inc. and subsidiaries. Insurance products are offered by Standard Insurance Company of Portland, Oregon in all states except New York, where insurance is offered by The Standard Life Insurance Company of New York of White Plains, New York.

*This policy provides DENTAL insurance only and has exclusions, limitations, reduction of benefits, and terms under which the policy may be continued in force or terminated. Please contact The Standard for additional information, including costs and complete details of coverage.