Oral-B® Teams up with March of Dimes and NFL Quarterback and Dad Eli Manning to Celebrate Fatherhood's Little Moments That Power Dads’ Biggest Smiles

This Father’s Day, Oral-B is honoring dads with the help of Eli Manning, New York Giants quarterback and proud dad, and March of Dimes, an organization that celebrates mothers and fathers every day. From reading a bedtime story, to playing catch, to making breakfast in pajamas, it’s the little moments between fathers and their children that power the biggest smiles.

Football always has been a family affair for Eli Manning (right) and his father, Archie. (Photo: Business Wire)

As a member of what’s been called “Football’s First Family,” Manning has had great success on the field. But his most cherished memories have nothing to do with roaring crowds, smart plays or perfect passes; what he values most is the time he spends with his family, including his father, football great Archie Manning, and his two young daughters.

“Winning football games is an incredible feeling, but there’s still nothing quite like throwing around the football with my dad in the front yard like I used to as a kid, or tucking my daughters in at night,” said Manning. “That’s why I’m proud to partner with Oral-B and March of Dimes this Father’s Day – to celebrate those little moments between fathers and children, no matter where they live or what they do.”

Manning is a strong supporter of March of Dimes, a leading organization for healthy, happy families, now in its second year partnering with Oral-B on the Power of Dad campaign. Manning will help host an upcoming gallery event in New York City, during which he, March of Dimes’ Mission Families and notable influencers will display photos that portray their own personal small, yet powerful fatherhood moments. All proceeds from the sale of the photographs at the event will benefit March of Dimes.

“While the March of Dimes strives to see every baby be born strong and healthy, we also value the importance of bringing a smile to your baby’s face,” said Meri-Margaret Deoudes, vice president of Strategic Alliances, Corporate Relations and Cause Marketing for March of Dimes. “And we’re so happy to partner with Oral-B and Eli Manning to celebrate fathers everywhere, who are doing just that.”

Oral-B is asking everyone to share their favorite fatherhood moment and photo with #powerofdad, and to visit powerofdad.com, where Oral-B has brought to life the little moments between dads and their kids that power the biggest smiles.

Give dad the power to keep smiling with an Oral-B power brush, which removes up to 100 percent more plaque than a regular manual toothbrush. To get a $7-off coupon for the Deep Sweep, SmartSeries or BLACK power brush, go to powerofdad.com.

“This Father’s Day, we want to celebrate dads by giving them the power to keep smiling,” said Michelle Lohman, communications manager for Oral-B. “Oral-B power brushes help keep dads’ smiles healthy and beautiful, every step of the way.”

For more information, visit OralB.com, facebook.com/OralB, twitter.com/OralB, and http://instagram.com/oralb and join the conversation with #powerofdad.

About Oral-B

Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About March of Dimes

In 2013, the March of Dimes celebrated its 75th anniversary and its ongoing work to help babies get a healthy start in life. About 4 million babies are born each year in the U.S., and the March of Dimes helps each one through research, education, vaccines, and breakthroughs. The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit marchofdimes.com or nacersano.org. Find us on Facebook and follow us on Twitter.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140603006154/en/