Vicks® Breaks into Allergy and Sinus Category with the Introduction of QlearQuil™

Vicks®, the trusted makers of NyQuil™ and DayQuil™, announced today the introduction of new QlearQuil™, a family of over-the-counter medications for the occasional allergy sufferer.

The introduction of QlearQuil marks P&G’s first entry into the allergy category. QlearQuil products are now available in the sinus and allergy aisles of major retailers nationwide. Prior to launch, QlearQuil earned the respected Good Housekeeping Seal after evaluation by the Good Housekeeping Research Institute.

Approximately 50 million Americans, which is about one person in every four households, suffer from allergic rhinitis, or nasal allergies1. However, not all of these people experience chronic allergies every day. New QlearQuil is designed for people who suffer from occasional sinus and allergy symptoms and its suite of products allows individuals to customize their treatment based on their symptoms.

“Consumer research tells us that a significant number of people who have allergy symptoms only experience them occasionally,” said Patrick Lockwood-Taylor, Vice President, General Manager of North America Personal Health Care at P&G. “Occasional allergy sufferers often experience unpredictable symptoms that can vary by time of year, by week or even by day, which is where QlearQuil comes in. It provides a range of trusted products that can treat symptoms day, night, or 24-hours. And Vicks, which has prioritized respiratory symptom relief for more than 100 years, is poised to provide this offering.”

QlearQuil offers a family of over-the-counter medications that treat specific sinus and allergy symptoms when a consumer needs them - including products for daytime, nighttime, or 24-hour relief. The QlearQuil family includes All Day & All Night 24 Hour Allergy Relief; Nighttime Allergy Relief; Daytime Sinus & Congestion; Nighttime Sinus & Congestion; and a 12 Hour Nasal Decongestant Moisturizing Spray. The entire lineup offers powerfully effective relief from common sinus and allergy symptoms, such as runny nose; sneezing; itchy, watery eyes; itching of the nose and throat; sinus pressure; and sinus congestion.

As an iconic family of brands that has helped consumers feel better for decades, Vicks understands how symptoms that impact the respiratory system can be debilitating and may not allow people to experience life like they are used to. With the introduction of QlearQuil, Vicks hopes to help those who have occasional allergy and sinus symptoms get back to being themselves again.

For more information on new QlearQuil, be sure to visit www.Vicks.com/qlearquil-lineup/ or Facebook.com/QlearQuil.

ABOUT VICKS®

Vicks® is one of the most recognized brands around the world. Available in more than 71 countries and on 5 continents, Vicks has helped relieve cough, cold, and flu symptoms for generations. In the U.S., the Vicks family includes, NyQuil™, the #1 Pharmacist recommended brand for Cough, Cold and Flu Combinations for Nighttime Category2; NyQuil™ Severe; Children’s NyQuil™; DayQuil™ Cold/Flu; DayQuil™ Severe; DayQuil™ Cough; VapoRub™ Ointment the #1 Pharmacist recommended brand for Topical Cough Suppressing Ointment3; BabyRub™; Sinex™ 12 Hour Spray; Sinex™ Ultra Fine Mist; Sinex™ 12 Hour Ultra Fine Mist Moisturizing; and Vicks® VapoDrops™. Starting in August 2014 Vicks will provide allergy and sinus symptom relief with the introduction of QlearQuil™ All Day & All Night 24 Hour Allergy Relief; QlearQuil™ Nighttime Allergy Relief; QlearQuil™ Daytime Sinus & Congestion; QlearQuil™ Nighttime Sinus & Congestion; and QlearQuil™ 12 Hour Nasal Decongestant Moisturizing Spray. Headquartered in Cincinnati, OH, Vicks is owned and distributed by Procter & Gamble.

ABOUT PROCTER & GAMBLE

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

1 Marple BF, Fornadley JA, Patel AA, et al. Keys to successful management of patients with allergic rhinitis: Focus on patient confidence, compliance, and satisfaction. Otolaryngol – HNS 2007; 136: S107-24.

2 Survey conducted by Pharmacy Times, OTC Guide Supplement, Cough, Cold and Flu Combinations for Nighttime Category, June 2014.

3 Survey conducted by Pharmacy Times, OTC Guide Supplement, Topical Cough Suppressants – Ointments, June 2014.

Contacts:

MSL GROUP
Kayla Gaines, 646-500-7835
kayla.gaines@mslgroup.com
or
P&G Vicks Communications
Michelle Vaeth, 513-622-4727
Vaeth.mj@pg.com

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