P&G Professional Introduces First-Ever Tide Professional Coldwater System

P&G Professional™, the away-from-home division of Procter & Gamble (NYSE:PG), today announced the launch of the Tide® Professional Coldwater System, an on-premise laundry program that enables facilities to save as much as $8,700 per year1 based on water, energy and linen replacement cost savings.

The new Tide Professional Coldwater System includes four products, including a near-neutral pH detergent, fabric softener, bleach and whiteness enhancer, that are formulated to work together to deliver clean, soft linens and towels while using significantly less water at colder temperatures than traditional on-premise laundry systems. Photo credit: P&G Professional

The new Tide Professional Coldwater System includes four products – a near-neutral pH detergent, fabric softener, bleach and whiteness enhancer – that are formulated to work together to deliver clean, soft linens and towels to guests while using significantly less water at colder temperatures than traditional on-premise laundry systems. The advanced formula in the Tide Professional Coldwater System also uses unique enzymes that are specially designed for lower wash temperatures which help effectively break down stains without the need for higher water temperatures. The system’s near-neutral pH formula also protects fabric integrity to keep linens looking newer longer to help reduce linen replacement costs.

“While the significant cost savings that Tide Professional Coldwater can create will be the primary draw for many hospitality customers, the environmental benefits shouldn’t be ignored,” said Kevin Wenzel, associate brand director, Global P&G Professional. “Customers should expect the soft, white linens they’ve come to know from Tide, but with less water usage and lower energy needs, given the lower water temperatures required, that can help lower a facility's operating costs.”

Tide Professional Coldwater System

The innovative, new wash process utilized by Tide Professional Coldwater reduces the number of fills and water used per wash and also delivers the following benefits:

• Helps reduce the energy needed to heat the water in a commercial washer by as much as 75 percent2
• Helps reduce the water used in a commercial washer by up to 40 percent2
• Cuts washing machine gas and water costs by as much as half*
• Reduces linen replacement costs by up to 15 percent3 with the near-neutral pH formula that Tide Professional, in combination with Tide Whiteness Enhancer, is traditionally known for
• Results in savings of up to $8,700 annually1 for a 150-room property

In the 2014 P&G Professional Cleaning Industry Insights Survey**, nearly nine in 10 (87 percent) of cleaning managers in the Hospitality/Lodging sector say that it is very or somewhat important to reduce laundry operating costs when it comes to laundry care.

“Hotel managers are always looking for ways to be more profitable and Tide Coldwater has helped us by saving money on our gas and water bill as well as whitening our linens so we do not have to replace them as often,” said Rafael G., hotel general manager, San Antonio.

On Thursday, October 9 at 2 p.m. ET, P&G Professional will host "The Benefits of Coldwater Washing" webinar. Participants will gain valuable insights from both P&G Professional and The Ashkin Group, an internationally recognized consulting firm working to green the cleaning industry, on the benefits of coldwater washing. For more information and to register for the one-hour webinar, please click here.

To learn more about the Tide Professional Coldwater System, visit www.pgpro.com/TideColdwater.

About Procter & Gamble Professional

P&G Professional is the away-from-home division of Procter & Gamble, serving the foodservice, building cleaning and maintenance, healthcare, hospitality, food/drug/mass, and convenience store industries. P&G Professional offers complete solutions utilizing its parent company's scale, trusted brands and strengths in market and consumer understanding. P&G Professional features such brands as Dawn®, Mr. Clean®, Comet®, Spic and Span®, Bounty®, Safeguard®, Febreze®, Swiffer®, Tide®, and its own brand, P&G Pro Line®. Please visit www.pgpro.com for the latest information about P&G Professional's solutions and services.

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

*Assume U.S. national average commercial water and gas costs according to Black & Veatch 2012/2013 report "50 Largest Cities Water/Wastewater Rate Survey" and the American Gas Association 2012 "Energy Industry Analyses and Statistics.”
** The survey was conducted online in May 2014 in partnership with Ipsos Public Affairs, with a national sample of 401 managers of cleaning operations based in the United States.
1Annual savings based on a 150-room property switching from a standard alkaline system to the Tide® Professional Coldwater System. Assume U.S. national average commercial water and gas costs according to Black & Veatch 2012/2013 report "50 Largest Cities Water/Wastewater Rate Survey" and the American Gas Association 2012 "Energy Industry Analyses and Statistics.” Must have fully programmable washing machines to qualify for savings. Linen savings based on a 50-cycle test vs. the leading alkaline system. Savings assumes the standard competitive system is priced parity with Tide Professional Everyday system (Tide® Detergent, Clorox® and Downy®) and uses linen replacement cost data based on a study among Hospitality key decision makers in April 2014.
2 When you switch to the Tide® Professional Coldwater System from the standard hot system. For guest room linens only.
3 Vs. leading alkaline system in 50-cycle test with Tide detergent, Clorox, Tide Whiteness Enhancer and Downy.

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