UBS Downgrades J.C. Penney To Sell, Shares Fall By: Benzinga via Benzinga October 13, 2014 at 08:13 AM EDT Analysts at UBS downgraded J.C. Penney Company (NYSE: JCP) from Neutral to Sell. The price target for J.C. Penney has been lowered ... Read More >> Related Stocks: J C Penney Company Inc