Media Alert: Rocket Fuel Taps Scott Shulman as Vice President of Agency Relations Group

Rocket Fuel (NASDAQ:FUEL), a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, today announced Scott Shulman as Vice President of Agency Relations. Scott, who joined Rocket Fuel in 2010, was most recently the Vice President of Strategic Sales at the company and will now lead the Agency Relations team. The newly formed team will work to forge deeper relationships with agency holding companies to drive adoption of programmatic media.

Scott Shulman, Rocket Fuel Vice President of Agency Relations (Photo: Business Wire)

In his previous position at Rocket Fuel, Scott managed a group of over 25 people on the media team. Under his leadership throughout the last four years, Scott’s team accounted for over $130 million in revenue for Rocket Fuel. Prior to joining Rocket Fuel, Scott was the East Coast Agency Relations Manager at ContextWeb (now PulsePoint). Scott also has several valuable years of on-the-ground, in-house agency experience.

“We are excited to have Scott at the helm, cultivating partnerships that are mutually beneficial to Rocket Fuel and agencies,” said Mike Racic, Vice President of Category Development at Rocket Fuel. “The formation of the agency relations team will grow our agency-oriented business and add to the current brands that Rocket Fuel are helping by working with major agency holding companies.”

For more information on the formation of Rocket Fuel’s new Agency Relations team please visit

http://rocketfuel.com/press_release/rocket-fuel-builds-agency-relations-team-to-partner-with-agency-holding-companies.

About Rocket Fuel

Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and APAC. Customers trust Rocket Fuel’s Advertising That Learns® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141017005926/en/