Media Alert: Frank Minishak Joins Rocket Fuel as Vice President of Agency Relations Group

Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, today announced Frank Minishak as Vice President of Agency Relations. Frank Minishak is the latest addition to Rocket Fuel’s newly formed Agency Relations team. The team will focus on building and maintaining upstream relationships across agency holding companies, their networks, and large agencies.

Frank Minishak, Rocket Fuel Vice President of Agency Relations (Photo: Business Wire)

Frank Minishak, Rocket Fuel Vice President of Agency Relations (Photo: Business Wire)

Frank joins Rocket Fuel with 18 years of digital-media sales experience preceded by over a decade in traditional ad sales. Most recently he led the national sales team at About.com (a top 10 digital property) selling desktop, mobile, and programmatic solutions for nearly six years. Prior to that, he launched the digital sales division at Madison Square Garden and spent 10 years at AOL. At AOL he held a variety of sales, business-development, and management positions in San Francisco and New York.

“We are fortunate to have Frank as part of our growing company,” said Mike Racic, Vice President of Category Development and team lead at Rocket Fuel. “Frank is easily one of the most visible, highly esteemed salespeople in the New York Digital Community and is an optimal addition to the Agency Relations team.”

For more information on the formation of Rocket Fuel’s new Agency Relations team please visit http://rocketfuel.com/press_release/rocket-fuel-builds-agency-relations-team-to-partner-with-agency-holding-companies.

About Rocket Fuel

Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and APAC. Customers trust Rocket Fuel’s Advertising That Learns® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

Contacts:

Rocket Fuel
Kenya Hayes, 650-481-6178
pr@rocketfuel.com

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