Snapdeal drums up custom in Slumdog's Dharavi
March 12, 2015 at 09:10 AM EDT
MUMBAI, March 12 (Reuters) - For viewers of Oscar-winning film "Slumdog Millionaire", Mumbai's vast Dharavi slum is a byword for poverty, but to online retailer Snapdeal.com it is a battleground for new customers and, it hopes, a source of better margins.
